Now I am an Infosys System Engineer. Happy to be an Infosyan. Hello Lovers, It’s bad news for you but good news for me. I got a Job offer from Infosys and I am going for training in Mysore for the next 5 months.
I know taking a break will not be good for me and my blog but it is a demand now.
Well, I may write contents on a weekly basis. Same with the Youtube Videos also.
I have talked about SEO a lot, yet again have a deep look in to “what is Seo?” and its important terminologies.
What is SEO? Full Explained Step-By-Step
Think about what number of blog entries individuals distribute every day. WordPress clients alone distribute more than 2 million posts each day. That turns out to 24 Post Per Second. That means that users published around 216 blog posts while you were reading these five sentences.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.
No wonder millions of people Google the term “SEO” each month.
On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.
Therefore, showing up on the front page of Google can be the deciding factor in a business that’s thriving and one that’s, well, bankrupt.
You probably know that it stands for search engine optimization, but what do you need to optimize?
Yes, yes, and yes — it’s all of that and more.
Let’s start this SEO guide from the beginning.
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Alright, let’s translate that to English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Let me break that down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
We’re going to dig deep into SEO, but feel free to jump to any section that interests you:
2. On-Page SEO
3. Off-Page SEO
SEO an overview
Now what does that magic look like, and why does it even matter?
Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google.
If you ever need to hide a dead body, you should place it on the second page of Google search results.
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
But to understand how to show up first in the search engine results, you first need to know how search even works.
How Search Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.
But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.
While the times, where just delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort (and any online business, really).
But coming up with great content is not easy. After all, it means that you have to become a teacher — and a good one at that. Yet, you don’t have to start from scratch. You can often start by piggybacking off of content that others have created and then making it better, longer, and more in-depth.
Or maybe you have your own ideas already. If you do, then it might be worth brainstorm for a while and then come up with a compelling headline to start out with.
Once you start writing, make sure you include all the important ingredients of great content in your blog post.
Even if you’re a complete newbie, you can always take a professional approach to great content by simply committing to make writing a daily habit and work your way up in increments from there.
Doing your keyword research up-front is a crucial part of the great content. Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book. Backlinko’s definitive guide to keyword research will do.
When I say don’t sleep on this, I mean it. There’s a reason we took the time to compile the top 40 posts on keyword research on Kissmetrics.
Use of keywords
Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
Keyword stuffing is an absolute no-go these days.
Today, the use of keywords is much more about semantics. Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s creepy.
It not only looks at your keyword but also synonyms of it to understand what you mean when you type in something like “five guys nyc.”
Google will know that you’re probably not looking for five random males, but rather, it guesses that you’re looking for the fast-food chain “Five Guys, Burgers & Fries” by looking at similar searches that may include the keywords “burgers” and “fries.”
As long as you make sure your keyword is present in strategically-important places (like headlines, URL, and meta description), there is no need to mention it tons of times in your text.
Just focus on the reader and seamlessly integrate your keyword a few times.
Finally, Google will sometimes provide searchers with direct answers right on the SERP. If you write your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar.
We just briefly touched on keyword research. But it’s such a massively important topic that it deserves its own section. The reason is that something like 90% of SEO often revolves around keyword selection.
I just made that stat up, but you get the point. Keywords dictate what each piece of content is about. It dictates what you call your site or how you describe your brand online.
Keywords even dictate how you build links, including everything from the tactics you choose to how you plan on implementing them.
Another common mistake people make is that they stop. Maybe they redesign their website or come out with a new marketing campaign. They do it for a week or two, update their pages, and then stop.
They think keyword research is a one-and-done thing. In reality, it’s the exact opposite. The best SEOs are constantly doing keyword research. They’re also constantly evaluating if the keywords on their existing content still make sense.
Here’s how smart people make bad keyword decisions.
Common keyword research mistake #1:
Picking the wrong keyword. Let’s say you sell consulting services.
Your service might cost customers $10,000 over the course of a year.
That’s a little less than a thousand bucks a month, so it’s not out of the question.
But it’s still fairly expensive.
Now, if you’re ranking #1 for “free business growth tips,” guess what kind of audience you’re going to attract?
You’ll bring in people looking for free stuff! And that means that they probably won’t hand over their credit card the moment they hit your site.
That one keyword could send your site thousands of people each month.
However, it’s probably the wrong audience. So it doesn’t make sense to rank for it!
You’d be better off picking a different keyword even if it means giving up 990 visits a month.
Think about it: if just one or two people who read that convert, you’re already ahead.
This isn’t the only common mistake I see, though. In fact, this next one is even more common.
Common keyword research mistake #2:
Ignoring the competition. You’ve selected the right keyword from the get-go.
It’s contextually relevant to what you do. And it better aligns with what you’re trying to sell.
So what is the very next thing you do?
You open up a keyword volume tool like the Google Keyword Planner or even a paid one like SEMrush.
You type in a few ideas and get the results back.
Naturally, you start gravitating toward the ones with the highest number of searches.
But here’s the thing you’re missing.
Your ability to rank for a keyword often depends more on the competition you’re up against.
Check out the keyword “content marketing,” for example.
It gets around 6.5-9.5k monthly searches. That’s pretty good!
It’s not one of the most popular on the web by any stretch. But it’s a good start.
The problem happens when you compare your own site to the ones currently ranking.
Do you see the domain and page authorities for those sites?
Do you see the number of linking root domains they each have?
It would take most websites months (if not years) to get anywhere close.
That means that your chance of pushing one of us out of the top three is slim to none.
So what happens next?
People go straight to long-tail keywords as a result.
They assume that just because the volume will be much lower for these, the competition will be, too.
Unfortunately, that’s not always the case.
Check out the “content marketing agency” search query to see why.
The volume is way less at only around 100 visits. It seems like the perfect long-tail keyword.
Except, there’s just one problem. Check out this competition.
All of these sites have been around for years. They all have hundreds (if not thousands or tens of thousands) of links.
The competition for this query is just as competitive as the first popular one.
So this one is worse than the first one. If you were to somehow rank at the top of this one, you’d barely get any traffic!
The demand for this query is just too low given the high competition level. So once again, it doesn’t make sense. What do you do next?
How can you possibly find keywords that are:
1. Relevant to your business
2. Not too competitive
3. But still, provide enough traffic to be worth the effort?
That’s the golden question.
The answer is that you have to think outside the box. Here’s how.
Keyword research tip #1:
Focus on search intent. Most people focus on keywords. Counterintuitively, that’s now what you want to do.
Instead of looking at what people are typing in, you should be trying to identify what they’re searching for.
This is what “search intent” refers to.
And it’s the difference between getting a tiny bit of traffic and driving real revenue.
Let’s kick things off with a basic scenario to highlight the difference.
You own a job site.
You make money by getting companies to run job post listings on your site.
That means that you need to get job pages ranking well so that people come to your site instead of Indeed or somewhere else.
The more people who find jobs through you, the more you’ll get paid.
But watch what happens with a keyword like “engineering jobs.”
The results are all over the place!
Some refer to mechanical engineers while others focus on software or entry-level positions.
The intent behind each search is completely different.
That’s what you need to pinpoint.
What exactly is this user looking for? Which type of engineering job are they interested in?
Fortunately, this problem highlights how we can eventually solve it by coming up with good keywords that aren’t too competitive.
Indeed.com might be a tough competitor right now. So you need to find different alternatives based on search intent.
First, look at Google’s own suggested searches for that query.
These are other common searches that people perform.
Already, you have a few potentials.
“Mechanical,” “civil,” and “industrial” might be highly competitive. But what about “environmental” or “audio”?
Scroll down to the very bottom of the SERP to get even more suggestions from Google.
The “aerospace” one is especially interesting.
Let’s look at one last example to see the role search intent plays in keyword selection before moving onto another tool.
But let’s start this one with a question:
What is someone looking for when they type “best marketing automation tool” into Google?
Yes, they’re looking for a marketing automation tool. Except, they aren’t ready to commit to one just yet.
Instead, what they’re doing is looking for a way to evaluate alternatives. They’re looking for a side-by-side comparison so they can compare apples to apples.
Now, watch what happens when you run that search query into Google.
Highlighted the first paid result and organic ranking because they’re going after search intent.
They’re trying to understand what people are looking for and not just what they’re typing in. Then, they’re giving it to them.
The other paid results in the middle are just trying to sell you a tool despite the fact that people searching here want to look at multiple options.
Those companies are looking at a list of keywords without considering the underlying motivation of each user.
It’s like tunnel vision.
You pull up a list of keywords in some tool, rank by search volume, and run down the list.
Instead, you need to expand your options like you saw a second ago with Google’s own suggestions.
Answer the public is another of my favorite tools to do this because it uses actual search queries to build a list.
Search for “best marketing automation tools,” and it will break the list down even further.
Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page.
The HTML tag for them is called title. But when it comes to blogs, it often becomes an h1-tag, which stands for the heading of the first order.
Every page should only have one h1-tag to make the title clear to Google. We’ve shown you how to do this at Quick Sprout University, but the website First Page Sage has compiled a few more things that you can do to get these right.
Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description.
If you optimize a meta description result, Google will never cut it off and end with “…” or make it seem like it ends mid-sentence. Optimized meta descriptions also often mention the content’s keyword up-front.
You can learn how to come up with great meta tags on Quick Sprout University, and should also check out some good examples to get a feel for descriptions.
Don’t overthink this 160 character text snippet though. When writing it, you should keep the searchers in mind much more than the search engines.
My favorite way to edit both of these is by using the Yoast SEO WordPress plugin.
I use it across a lot of my sites because it’s simply the best SEO plugin on the market.
It’s the most popular, they update it almost weekly, and it includes a lot of advanced time-saving features.
It will not only help you quickly edit your titles and metadata, but it will also:
1. Help you set metadata for each social network so that Facebook, Twitter, etc. will properly format your rich data, such as the images.
2. Dynamically create and update your XML sitemap as your site evolves.
3. Integrate with your Google Search Console out of the box so that you can quickly find and fix the biggest problem areas on your site.
4. And lots more!
For example, instead of having to customize each page or post manually, you can create default settings for your titles and metadata.
I’ve previously identified subheads as one of the seven things every great landing page needs.
Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.
Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them.
Plus, it’s one of the easiest SEO wins you can get on WordPress.
Alright, time to step outside your house and take a look at the front yard. I’ll now show you four big areas of off-page SEO.
If you want a solid overview on one page, consider looking at Shane Barker’s great infographic.
Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.
Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content.
The video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video.
These website usage metrics give Google indications of quality.
For example, let’s say you’re looking for “pizza” near your home. You click on the first three results to compare each one.
The second and third options look good, so you browse around for a bit. You spend at least five minutes checking out each of those sites.
But the first one didn’t meet your expectations for whatever reason. Five seconds after clicking, you hit the back button to open the other results.
That tells Google something about that site, and it isn’t good.
They’ll factor that information into their results. They’ll see that users aren’t finding that first result helpful for this query. And they won’t hesitate to drop them.
That’s why click-through rates are becoming as important, if not more important, than rankings.
Remember the times before young entrepreneurs like me were all the hype? Who were the most respected businessmen around?
It was the old guys. It was the Jack Welches and Warren Buffett’s of the world.
With domains on the Internet, it’s similar. Domain age matters even if they only matter a little.
If you haven’t gotten your site up and running yet, consider finding an affordable, expired domain and using it.
Importance of backlinks
Just by how far you’re into this search engine optimization guide already shows you that the common conception of “backlinks are everything” is just wrong.
They’re only a part of SEO just like all the other areas I covered already. There are plenty of ways to get backlinks.
But no matter what you do, don’t just wait for people to link to you. That’s a fool’s game. You’re going to have to take the initiative and ask for them.
Consider these three factors when trying to get backlinks:
Quality of links
While links are not everything, when looking at links, their quality is everything. The quality of your links matters much more than the number of links you have.
Building quality backlinks are all about reaching out to the right sources and offering value in exchange for a solid link. I show you tons of ways to do this in our advanced guide to link building.
Most people only look at the total number of links.
And that’s a huge mistake for a few reasons:
1. Search engines might ignore the vast majority of links if they’re low-quality or spammy
2. Links from brand new sites are worth more than repeat links from existing sites
3. Links from other websites are worth more than a bunch of inks from your own site (from one page to another).
With all that in mind, now take a look at my site’s link profile. Specifically, focus on the bottom half.
High-quality links matter more than low-quality ones.
“Total Linking Root Domains,” tells you the number of unique sites that link back to you.
Followed, equity-passing, external links pass the most ‘strength.’
Often, the ratio of those numbers compared to the total links is a much better indicator of success.
The anchor text is the text that other sites use when they link to you, and yes, it matters. Differentiating between the types of anchor texts is part of the nitty gritty, but a good rule of thumb is:
The more natural the link text sounds, the better.
Here’s an example: You could either link to a guide on anchor text best practices by linking the words “click here” or by naturally mentioning it in the flow of your writing (like I did in the first half of this sentence).
The second category is called contextual backlinks, and that’s the one you should strive for.
Number of links
Lastly, the number of total links you have mattered as well, and you need to build high-quality backlinks at scale over time.
We just touched on this.
It’s not just total links that you’re after.
However, at the end of the day, the site with the most high-quality links will usually have the better edge. And it also depends on the pages you’re getting links to.
Lastly, let’s take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways good results on social media will help you rank better.
Whether that’s directly through more links or indirectly through a PR boost, social matters.
I’ve done several case studies on Quick Sprout, proving that social media is well worth your time.
There are two main factors of influence.
Quality of shares
As with the quality of backlinks, who shares matters more than how often. Google recognizes influencers, and when they share your content, their share has more SEO juice than your neighbor’s.
A great way to get influencers to share your content is by giving them a heads-up before you even publish it. Or better still, include them by quoting or interviewing them.
Of course, you should also tell plenty of online celebrities who are already interested in your topic.
Conclusion – What is SEO?
I hope this guide helped you realize that search engine optimization isn’t optional anymore in 2018.
While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.
Don’t worry if you’ve already made some SEO decisions in the past that might not have been the perfect choices.
Just commit to getting started today.
Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions.
And who knows – maybe the next time you press publish, you’ll stand out.
After reading this guide, how will you change your attitude toward SEO?
Social Bookmarking is an important process. You can say it Social Bookkeeping also. Today, I will talk about “Social Bookmarking Seo benefits“, It’s pros and cons and especially how to do Social Bookmarking for SEO? Social sites help in building your audience and referral traffic. So, let’s have a look at facts and figures of Social Bookmarking.
See, there are tons of content promotion ideas and link building techniques to get your work to reach the right people.
But, what are the right channels? Is it social? Blogs? Social bookmarking?Guest Posting?Directory Submission? Today, I’m going to focus on the topic of social bookmarking as a link building tactic.
Here, you can see the traffic distribution, take a look at Social and referral traffic.
Let’s dig in.
How I define Social Bookmarking?
Social Bookmarking is a very simple process. In this, a person generally bookmarks a webpage or link in their browser. You also have done this before.
The main intention of doing this is, you want to read them later because they are important for you. You don’t want to surf the internet again and again to access them.
In Social Bookmarking you need to build your own audience, so-called followers on social sites. When you write a post, when you launch a product or when you make a video and in all the cases like this, you share that with your audience.
This way you can generate social views, referral traffic and especially leads as well.
The bookmarked links work as a good-quality backlink for your site. So, this will help you to gain backlinks as well as high ranking in google.
Social Bookmarking is also an Off-Page SEO Link building strategy. Most of the new bloggers are not aware of it. They learn SEO from Blogging Courses or from Online tutorials. They do apply also some On-Page and Off-page SEO techniques.
But they don’t do Social Bookkeeping, the reasons might be anyone –
They don’t aware of Social Bookmarking Process.
“How to do Social Bookmarking for SEO?” they don’t Know.
They are Unaware of Social Bookmarking SEO benefits.
Someone feel it as a waste of time to submit links on various social bookmarking sites.
We will see the process of the Social bookmarking process before that let’s have a look at the top Social Bookmarking Websites.
Top Social Bookmarking Websites
Here, I have made a list of top 10 Social bookmarking Websites which you need to follow. These have a very high DA (Domain authority and PA (Page Authority). Links from these sites will benefit your blog and will also help blog posts in ranking.
Quora (Answer queries on Quora, It is very helpful to gain views and leads from there.)
Twitter, Instagram, and Facebook also play an important role. You know if you have a good amount of followers on Facebook, Instagram or Twitter then you can not only generate a good revenue with sponsorships but also with the Affiliate and your blog.
So, you always need to build your audience on Social Sites. It might be YouTube as Well.
XML Sitemap generation – Do You know how to Create XML Sitemap for Non-WordPress Websites? Like creating XML Sitemap for Blogger Blogs, Static PHP websites (like a Music Websites). XML Sitemap generation is an important part of blogging. You have to generate and Submit your Website XML Sitemap to Google, Bing, and Yandex.
So, let’s start the topic which what is Sitemap?
What is Sitemap?
By placing a formatted XML file with Sitemap on your website, you allow Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.
So, In general, a Sitemap is a map of your full site which represents each and every aspect of your blog/website.
In WordPress, Sitemap generation is bit easy. You have plugins Like Yoast SEO and All In One SEO which works great in this regard.
I will talk later in this article how to generate a sitemap using Yoast SEO.
But for a Non-WordPress Website. It is not easy. There are a lot of tools which can generate a sitemap. But the main problem occurs in Webmaster Submission.
You have to create your sitemap on regular basis and then you have to submit that sitemap to webmaster manually. This process is little hectic.
So, You need a Sitemap generator, which not only generates your sitemap but also confirms webmaster submission at regular intervals.
Yes, you heard right!
Today, I am going to tell you about a website which works perfectly in this regard. The Site is XML-Sitemaps.com.
Watch our Video tutorial about XML Sitemap generation
XML Sitemap generation & Auto Submission using XML-SiteMaps.com – an Overview
XML-Sitemap.com not only create a sitemap for your website but it also automatically submit the links to webmaster once you publish a new link.
By Using This Website You can create and Submit XML-Sitemap for any type of website. Let’s See some of the features provides by XML-Sitemap.com
Features of XML-Sitemap.com Website –
1. You only need to provide your website URL
2. They will create an XML sitemap for you from their server and optionally will keep it up-to-date
3. They host your sitemap files on their server and ping search engines automatically
4. No software installation is required on your computer or your server
5. They can create and maintain Images, Video, News sitemaps and RSS feed, track broken links, internal and external links, analyze site structure and site history as well
Do you want to rank a keyword and Don’t know how to rank a keyword in Serch Engines Like Google, Bing, Yahoo? Well, Keyword ranking is not as tough as you think. Ranking a keyword requires a simple set of efforts which you need to perform.
In this article, I will tell You How to rank a keyword in 10 amazing Step? So, have a look an enjoy!!!
What do you need to have Before Ranking a Keyword?
Here, I am going little off topic but It is necessary. if you want to rank a keyword In Serp’s then You must have knowledge of these things-
5. Keyword searching and Planning, Competitors analysis are also an important part.
I will discuss some of them here, rest you can read on my Blog section.
How to Rank a keyword?
Here are the 10 steps which you need to follow to rank a Keyword in Serp’s. See, keyword ranking is a repetitive process. It is not like, Once you ranked you done. After Ranking you need to leave a thread there to see the ups and downs in your ranking.
And According to the measures you need to take an action to maintain your ranking drop.
If You are a new Blogger then it might take some time to rank, but if you take content marketing and SEO seriously, then you can make these things happen for sure.
Step 1: Lay the Groundwork
Well, this is a pre-step and you might have hard “Make You Foundation better if You want to Go Long”.
So, You must have a good website. it all about the age of website, Domain Authority, Page Authority, URL rating and Domain rating and stuffs like this.
If You work on these all things your website will grow very soon. But, It’s all time taking and need a lot of efforts. It’s also key that your entire site follows SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
A pre-Build Network – If You are in Blogging Profession You always need to focus on building your own network.
It might be a YouTube Channel.
It may be a Facebook group or Page or It may be followers on Instagram.
All You need to do is get an audience for yourself, who loves you, who loves your content or who loves your blog post.
Now you need to think link Building as a relationship Building.
Get into all networks. Leave your footprint on the internet by answering on Quora and on Forums, by commenting on Blogs Forums or on Youtube Channel.
Because Each and every activity will affect your Blog Post.
Ranking will be easier If you have a pre-built network. if don’t start building today.
Step 2: Do Your Initial Keyword Research
The First Import Step to rank a keyword is to find proper Focus keyword, which you want to rank. You can free tool Like Google Keywords Planner (Under Google Adwords) to Find out relevant keyword and to see keyword volume during a period or for the entire period in any country.
Here are the things which you can do-
1. Choosing a keyword with good volume, but not too much volume – In general, you don’t want to target a keyword that has low relative search volume, if there’s an equivalent term that is much more popular.
For example, There are comparatively twice searches for “government Jobs” rather than “Sarkari jobs”.
However, don’t always automatically go for the keyword with the highest volume; some keywords are simply too competitive and not worth your time.
2. Choosing a keyword that’s relevant to your business model – You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business.
You’re also more likely to get some real return on your ranking – remember that rankings in and of themselves aren’t particularly valuable unless they’re driving worthwhile traffic and leads.
For example, a Wedding planning business might target “Wedding Planner” – but “How to plan a Wedding?” isn’t really going to be relevant to them or their target audience.
3. At this stage of the process, you should also make a list of close variations on your primary keyword. These will be helpful in writing and optimizing your content later on.
Step 3: Check Out the Competition
Once you’ve settled on a keyword, then do a little search on Search Engines like Google, Bing, and Yahoo and See what your Competitors are doing. You need to See these all relevant stuff –
The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
The titles – How your competitors have incorporated keyword and tags in the title.
The type of content that’s ranking – Product pages? Blog posts? Videos? Website
Meta description Analysis– You also need to focus on how they have written their meta description.
The types of businesses that are ranking – Are they huge brands? Small businesses? News sites? New Bloggers
How authoritative those sites are – You can check DA/PA, UR/Dr, and Backlinks of those sites.
You’re looking for ways that you can differentiate yourself. Now you have to do more than your competitors are doing. Like – Write amazing pieces of stuff than your competitor, build more links than them, Work On increasing your DA/PA.
Step 4: Consider Intent
You should be specific toward your keyword. Try and Focus On long-tail keywords because easier it is easier to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for.
In search marketing, “intent” is our best guess at what the person using the search query really wants.
Consider the following keywords and notice how much easier it is to guess the intent from the words alone as you go down the list:
discount on eyeglasses
discount on eyeglasses frames
Or discount on eyeglasses frames for kids
Ask yourself, what kind of content best serves the keyword?
In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can’t even tell if the person is looking for eyeglasses or drinking glasses.
And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords.
Google’s founders have said that the perfect search engine would serve only one result. You want to be that one result that satisfies the searcher’s need so they don’t bounce back to the search results, looking for a better answer.
Step 5: Conceptualize the Content
To rank a keyword there is a lot of ways available like –
A blog post (Best Way)
A product page
An index or directory of links (to other pages on your site or around the web)
An authoritative guide
A video (Youtube, Vimeo, Dailymotion)
So, Now it’s up to you which method suits your need and by using that you can rank your keyword.
How long will it take to create the content?
Who should create it?
Will you be doing everything in-house or outsourcing?
Do you have all the resources and budget you need?
Sometimes, the best way to answer a search query is with some sort of tool, like a mortgage calculator. If this is the case, you’ll need engineering resources.
Step 6: Execute
More and more, search engines are looking for high-quality content that benefits the searcher, not keyword-stuffed spam or pages full of ads that only benefit you.
If you’d rather buy traffic than put in the effort it requires to earn “free” organic search traffic, investigate PPC. “SEO isn’t easy” should be your mantra.
Follow every step properly and then execute your plan. Don’t make a rush on the Internet. Be a little slow, but produce the valuable thing. It will help you in long run.
Step 7: Optimize for Your Keyword
Keyword Optimization is very important, It comes while you are writing a content. Keep all of the On-Page SEO Checklist in mind.
This is where the list of keywords you formulated in step 2 comes in. Leverage those keywords where you can in your content, but not to the point of sounding like a crazy robot.
Remember that there are a lot of “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines.
I mean stuff like image file names, Image alternate text, text on the image, video file name, Use Keywords In Comments and more – users won’t see these if they’re not looking for them, but they can increase your keyword rankings.
It will also increase your keyword density.
Before hitting Publish button, Most check You have used the keywords (optimized keywords) in the below give amazing places.
Alt text of Image
Text on the image
In the URL
Include in title
In Meta Description
In the first paragraph of copy
Once in H1 and H2 tag
Include In comments also
This will help you most in rank a keyword on Search Engines.
Step 8: Publish
Now it’s time to show your content to the world. Depending on the type of content it is, you may need to be careful about scheduling this step.
If You are promoting your content through YouTube channel then you should very specific towards your content and publish time. An Accurate Publish may lead you to the YouTube trending page.
This isn’t usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend.
Sometimes you may need to very specific with the time of publishing. It generally happens with news content (trending topics). Because you know news becomes old very Soon and people lose interests in that.
Step 9: Promote
This is an Important step which you need to follow immediately after pushing your content on the internet.
Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:
Here is something you can do:-
1. Share your content with your Network – You can share your content on Facebook, Twitter, Instagram, Linkedin. Google Plus For this, you can use your business as well as your personal accounts too.
This is why you should grow your audience or followers.
2. Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button.
3. Build links to your content – You don’t know What will happen to your content in future. yet, Link Building is an amazing thing which you need to do. You can get and generate backlinks in many ways.
DuckDuckGo Search Engine Submission 2018 – How to Submit your Website to DuckDuckGo.com is a matter of concern now? Duckduckgo has gained a lot of popularity in Search Engine Field in last 2 years. So every blogger wants to submit his site/URL to duckduckgo.com for Indexing and traffic purpose.
Today, In this article, I am going to deal with “Duckduckgo Search Engine Submission”. So Let’s Start this With what is duckduckgo?
What is Duckduckgo?
Basically, duckduckgo also called by domain duckduckgo.com is a search engine like google, bing, and Yahoo. After Google, Bing, and Yahoo, I love to keep duckduckgo. It is a great Search Engine.
But duckduckgo is a meta-search i.e It is a metasearch Engine.
Google, Bing, and Yandex have Webmaster Submission Process, But there is no Webmaster Submission in duckduckgo and Yahoo. They both rely on different search engine to crawl a user site.
Unlike other search engines, DuckDuckGo doesn’t offer any kind of webmaster tools.
Duckduckgo also not offers URL submission.
So, Is there any way to submit your site to DuckDuckGo. Yes, they don’t have any kind of a crawler that is going to crawl your website. To index your site, you have to rely on the search results from other search engines and come up with a way to index your site.
There is no need to submit your site to duckduckgo also there is no way to submit.
As duckduckgo automatically index your site.
So, It might take some time to show your site on duckduckgo search Engine.
I have made a Youtube Tutorial on Google, Bing and Yandex Webmaster Submission. Have a look at that.
Webmaster Submission Video Tutorial
Once you Submit your Site and URL’s to Google, Bing, and Yandex (anyone, but you can submit all to get instant result and traffic) then It might take maximum 15 days to duckduckgo.com to crawl and index your site from these search Engines.
So, You need to rely on Google, Bing, Yandex Search Engines to show up your results in duckduckgo search Engine.
How does Duckduckgo Search Engine works?
Duckduckgo mainly works on meta keywords Like meta title, meta description. It shows results by metasearch. So, if your meta is strong. you can easily rank high in Duckduckgo. To get more on this, you can visit duckduckgo original website.
2. Once logged in, click on “Add a property” link and add your website.
3. You need to Verify your ownership with any of the available method. I personally recommend Google Analytics method or DNS method. You can choose any of them
4. Click on the site to go to your site’s dashboard.
5. Expand “crawl” on the left, go to “sitemaps,” and add the sitemap of your site. You can find your website sitemap at http://yourdomain/sitemap.xml as in my case it is https://okeyravi.com/sitemap.xml.
Once submitted Google crawlers will take some time to crawl and index your links and images.
3. Verify your domain Ownership. the easiest way is BingsiteAuth File (Upload in the public.html folder on the server) or meta Tag HTML keyword (Add it to <head>…code..<//head>, for this you can use “Insert header and footer” Plugin in WordPress)
4. Click on the name of the site you just entered.
5. Click on “Configure my site” on the left and then go to “submit URLs” and “sitemaps” section to enter details of your site.
So, You have understood now, How to do Webmaster Submission Easily. if You have any issue you can comment below.
Important Tips About Duckduckgo URL Submission
If You have a small business or blog and you want to submit your site to duckduckgo search engine, then the easiest way is Yandex webmaster Submission. As you know Google and Bing have a vast network. So, duckduckgo will take some time to index your Website in his directory.
Okey Ravi’s View On duckduckgo Search Engine Submission
It is very important to gain referral traffic these days on a blog and search engines like duckduckgo will play an important role in this. Secondly, this search engine is findings it’s height now. that could be beneficial for you in near future.
So, You need to submit your site to duckduckgo.com. It is very important and you don’t have to miss it anyway.
If you have any query regarding blogging or this topic then you should comment below.