We have started the Advanced SEO Tutorial Youtube Video series because SEO is an important factor for ranking on Google. You also have to know the minute details of SEO if you want to give your business a boost. Let’s see what we have discussed in the Advanced SEO Tutorial.
In the last video, I have talked about SEO title length where I have said that the SEO title length should be in between 15 to 65 characters. I have also talked about heading and content structure where I have said that the number of H1 tag inside a post or a web page should be one.
Other than that we have also talked about words under one title and subtitle. where I have sent that in a title or in a subtitle you don’t have to use more than 300 words. Length of a paragraph is also mattered when you write a post. So, always consider 150 words as a maximum when you write a paragraph.
I have said that if you write short paragraph then Google will take these things in their account and this will also improve website readability and Google ranking.
We have also focused on primary keyword usage in the permalink. So, always try to keep your permalinks short and include your main keyword in the URL. This will help you to rank better on search engines like Google and Bing.
You should not forget that you have to use the primary keyword in the meta description. You don’t have to use the primary keyword in the meta description. But, you also have to use that in the first part or I can say in the first line.
So, these all things we have covered in the advanced SEO tutorial part 1. if you don’t want to read the article you can go with the video flow as well. We have created an advanced SEO tutorial YouTube video as well which will help you to grow faster with SEO.
Watch advanced SEO tutorial on YouTube –
Let’s talk about what we have next in the category of Advanced SEO tutorial. Today, we will focus on more SEO tips and tricks that will help you to strategize your website SEO.
I have also created a YouTube video tutorial for this advanced SEO techniques. So, rather than watching this video, you can just watch that video and can understand all these things in detail without missing a single piece of information.
Watch advanced SEO tutorial video part 2 on YouTube –
Let’s see what we have discussed in this video tutorial of Advanced SEO.
Meta Description Length of a post-
We already have discussed that meta description is an important part when you do SEO for your website or your blog. Now you can think about what should be the length of a meta description with respect to proper SEO techniques.
If you are using Yoast SEO plugin for SEO purpose of a website, you might have seen that Yoast says, the meta description length should be 156 characters long. if you ask me the reasons for this the reason is obvious. You can try searching a keyword on Google and check out all the results.
You can clearly see that Google displays starting 156 characters of meta description part in search results. But this is not true always if you go in depth of search result you can see that sometimes Google will show you more than 156 characters and that can be up to 320 characters.
This leads to the conclusion that you have to use at least 156 characters in your meta description and it can range up to 320 characters. So, Just to avoid any confusion you have to use more than 200 characters and somehow in between 250 to 260 characters inside your meta description that will be better for your website SEO.
The primary key phrase in the title and subtitle
You have to use your primary keyword in at least one title and one subtitle. Make sure that you are using your primary keyword in either H1 and H2 tag as a title part and inside H3, H4 and H5 as a subtitle part.
Other than that you can use your keyword synonyms in the title and as well as in the meta description. if you are a novice blogger then you should focus on the ranking of long tail keywords. long tail keywords are easy to rank like rather than ranking for B2B companies, B2B lead generation, lead generation. You should try to focus on the ranking of B2B lead generation companies as a whole keyword.
If you do this then ranking will be easy for you and this will also help you to increase the website domain authority and as well as page authority. Importance of domain authority and page authority is known to you. You also know the importance of getting backlinks. So, whenever your post will rank for some keywords you will automatically get backlinks for that.
We will talk about more on backlinks generation in upcoming videos and articles.
Primary key phrase in the first paragraph
This is really very important to use the primary key phrase in the first paragraph of your blog. Have you ever thought about what will happen if you do not use the Yoast SEO plugin? like you will not get options to add SEO title, to add meta description, to add synonyms of focus keywords, to change the permalink structure.
But, if you are a good an SEO manager then would probably know Yoast SEO is just a tool which analyses your contents. If you are a good SEO expert then this analyzation can be done on your own.
Do you know why I am telling you this ? Because, Google keeps first paragraph as a meta description if you have not added meta description in your content. You always have to write your first paragraph like a short summary of your content or like a meta description of your content. You should always include two primary keywords inside the first two lines of your first paragraph.
As, you have seen in the blogging platforms Blogspot, tumbler, WordPress.com, Here we don’t have options to add a meta description. In that case, Google keeps the first paragraph as a meta description in their search result.
Usage of image inside a post –
Please keep in mind that you have to add at least one image in your content. Image is an important part of a content which provides content and important value. So, adding an image ads value to your content.
I have written a separate post on image SEO techniques, you can read that post to know more about image SEO in detail.
One thing that you have to keep and while adding an image and that is you have to keep your image just below are above the paragraph which is relevant to that particular image.
Alternate text of an image is mandatory
Alternate text of an image specifies a search engine about the relevancy of that image. It tells the search engines that what is this image all about? You know that image ranking an important part of Google ranking today. So, whenever you are writing a blog post or you are structuring a content then you always have to add at least one image and you have to focus on giving the alternate text of that image in a relevant way.
Many of us have a myth that in all the images of your content you have to add your primary keyword. This is not correct. Google has already specified that this would not help you in better ranking. So, always starve for adding a relevant and suitable alternate text of an image which you are adding inside your content.
I hope that you got the point.
There are no much things to cover on this topic today. We will cover other things in the upcoming videos and in the upcoming articles.
Don’t forget to watch the advanced SEO tutorial videos on YouTube. if you have any questions or queries or any concerns then just comment about that in the comment section.
Thanks for reading this article.
Have a good day 🙂