Advanced SEO Tutorial – Google Ranking Guaranteed with these SEO tips

We have started the Advanced SEO Tutorial Youtube Video series because SEO is an important factor for ranking on Google. You also have to know the minute details of SEO if you want to give your business a boost. Let’s see what we have discussed in the Advanced SEO Tutorial.

In the last video, I have talked about SEO title length where I have said that the SEO title length should be in between 15 to 65 characters. I have also talked about heading and content structure where I have said that the number of H1 tag inside a post or a web page should be one.

Other than that we have also talked about words under one title and subtitle. where I have sent that in a title or in a subtitle you don’t have to use more than 300 words. Length of a paragraph is also mattered when you write a post. So, always consider 150 words as a maximum when you write a paragraph.

I have said that if you write short paragraph then Google will take these things in their account and this will also improve website readability and Google ranking.

We have also focused on primary keyword usage in the permalink. So, always try to keep your permalinks short and include your main keyword in the URL. This will help you to rank better on search engines like Google and Bing.

You should not forget that you have to use the primary keyword in the meta description. You don’t have to use the primary keyword in the meta description. But, you also have to use that in the first part or I can say in the first line.

So, these all things we have covered in the advanced SEO tutorial part 1. if you don’t want to read the article you can go with the video flow as well. We have created an advanced SEO tutorial YouTube video as well which will help you to grow faster with SEO.

Watch advanced SEO tutorial on YouTube –

Let’s talk about what we have next in the category of Advanced SEO tutorial. Today, we will focus on more SEO tips and tricks that will help you to strategize your website SEO.

I have also created a YouTube video tutorial for this advanced SEO techniques. So, rather than watching this video, you can just watch that video and can understand all these things in detail without missing a single piece of information.

Watch advanced SEO tutorial video part 2 on YouTube –

Let’s see what we have discussed in this video tutorial of Advanced SEO.

Meta Description Length of a post-

We already have discussed that meta description is an important part when you do SEO for your website or your blog. Now you can think about what should be the length of a meta description with respect to proper SEO techniques.

If you are using Yoast SEO plugin for SEO purpose of a website, you might have seen that Yoast says, the meta description length should be 156 characters long. if you ask me the reasons for this the reason is obvious. You can try searching a keyword on Google and check out all the results.

Google displays 156 characters in the search result
Google displays 156 characters in the search result

You can clearly see that Google displays starting 156 characters of meta description part in search results. But this is not true always if you go in depth of search result you can see that sometimes Google will show you more than 156 characters and that can be up to 320 characters.

sometimes Google displays more than 156 character in search result
Sometimes Google displays more than 156 character in search result

This leads to the conclusion that you have to use at least 156 characters in your meta description and it can range up to 320 characters. So, Just to avoid any confusion you have to use more than 200 characters and somehow in between 250 to 260 characters inside your meta description that will be better for your website SEO.

The primary key phrase in the title and subtitle

You have to use your primary keyword in at least one title and one subtitle. Make sure that you are using your primary keyword in either H1 and H2 tag as a title part and inside H3, H4 and H5 as a subtitle part.

Other than that you can use your keyword synonyms in the title and as well as in the meta description. if you are a novice blogger then you should focus on the ranking of long tail keywords. long tail keywords are easy to rank like rather than ranking for B2B companies, B2B lead generation, lead generation. You should try to focus on the ranking of B2B lead generation companies as a whole keyword.

If you do this then ranking will be easy for you and this will also help you to increase the website domain authority and as well as page authority. Importance of domain authority and page authority is known to you. You also know the importance of getting backlinks. So, whenever your post will rank for some keywords you will automatically get backlinks for that.

We will talk about more on backlinks generation in upcoming videos and articles.

Primary key phrase in the first paragraph

This is really very important to use the primary key phrase in the first paragraph of your blog. Have you ever thought about what will happen if you do not use the Yoast SEO plugin? like you will not get options to add SEO title, to add meta description, to add synonyms of focus keywords, to change the permalink structure.

But, if you are a good an SEO manager then would probably know Yoast SEO is just a tool which analyses your contents. If you are a good SEO expert then this analyzation can be done on your own.

Do you know why I am telling you this ? Because, Google keeps first paragraph as a meta description if you have not added meta description in your content. You always have to write your first paragraph like a short summary of your content or like a meta description of your content. You should always include two primary keywords inside the first two lines of your first paragraph.

As, you have seen in the blogging platforms Blogspot, tumbler, WordPress.com, Here we don’t have options to add a meta description. In that case, Google keeps the first paragraph as a meta description in their search result.

Usage of image inside a post –

Please keep in mind that you have to add at least one image in your content. Image is an important part of a content which provides content and important value. So, adding an image ads value to your content.

I have written a separate post on image SEO techniques, you can read that post to know more about image SEO in detail.

One thing that you have to keep and while adding an image and that is you have to keep your image just below are above the paragraph which is relevant to that particular image.

Alternate text of an image is mandatory

Alternate text of an image specifies a search engine about the relevancy of that image. It tells the search engines that what is this image all about? You know that image ranking an important part of Google ranking today. So, whenever you are writing a blog post or you are structuring a content then you always have to add at least one image and you have to focus on giving the alternate text of that image in a relevant way.

Many of us have a myth that in all the images of your content you have to add your primary keyword. This is not correct. Google has already specified that this would not help you in better ranking. So, always starve for adding a relevant and suitable alternate text of an image which you are adding inside your content.

I hope that you got the point.

There are no much things to cover on this topic today. We will cover other things in the upcoming videos and in the upcoming articles.

Don’t forget to watch the advanced SEO tutorial videos on YouTube. if you have any questions or queries or any concerns then just comment about that in the comment section.

Thanks for reading this article.

Have a good day 🙂

Read Next –

10 advanced ways to optimize a WordPress website for SEO

In this era of competition. If you want to start a blog. Then you must know how to optimize a WordPress website for SEO (Search engine optimization)? Without good SEO your blog can’t compete with others. So guys here I’m going to share the best SEO practices for WordPress. which will take your website to the next level.

How to optimize a WordPress website for SEO?

There are some basic thing in WordPress you must check first on your website. Those are the basic steps for a starter. Here we go –

I have mentioned all here – Top 30 on-page SEO Checklist

So, guys, Above points are for a beginner blogger. If you are just starting your blogging journey then for the SEO purpose you check those points first.

Now, let’s move to the advanced SEO practice for your WordPress website. In 2019 there is a lot of competition. So, to stand out from others you should have a good SEO optimized website. Without a good SEO optimization, you can’t reach your targeted audience. So, indirectly it will decrease your sale.

Yu know everybody wants good sale & a good profit. If you are interested too, then you are at right place. Here I’m gonna tell you the best WordPress practices that really worked for me. And you can also follow these steps to optimize your website.

So, let’s get started:

Do proper keyword research for your topic

First of all, let’s know what is a keyword? A keyword is the search terms that people type on google search bar for their query. Like valuable inventory scraped content fix”

Keyword searching, permalink and rich snippets in google

You need to know the keyword for which you will compete with others. Accordingly, do the further optimization of your articles based on that keyword keeping all the best SEO practice in mind.

There is so many keyword research tool available for you to do this. You will get both paid and free. First, let’s talk about paid tools available on the market. Tools like Semrush, Aherfs, Moz etc are the paid tool you can choose. Among those Ahrefs is the most popular one among the bloggers.

You can also use free tools like Google AdWords, Keyword Shitter, and many more. If you are interested then you can google them to know more about free tools. And among the free tools, the Google Adwords (keyword planner) is most popular. You must try this out it is very useful and provide a lot of data for free. Actually, this keyword planner is not created for the content writing. It is for the advertiser that publish ads on google.

But no doubt it is useful for bloggers too. So, now you get to know that proper keyword research is important to optimize a WordPress website for SEO.

Write detailed articles

Every time you search something on Google you want the best results and Google also wants to provide the best result to its user. So, you have to understand that to work accordingly. Google always ranked that article which has maximum word count which has useful information in their article.

So, if you are also interested to get ranked in the google search then write long article include useful facts. highlight the facts by bold letter. Do not bold those unnecessary things in your article, only for the sake of SEO that’s not gonna work for long. Do the genuine work, Put your best effort and that’s enough. You will break the SEO rock.

So, now you might be thinking what is the limit of word count? You can make it around one thousand words. You just focus on giving the full detailed information on the particular topic. It will automatically cross 1000 words. But yet, sometimes it is not possible to write long articles, reasons can be different with each individual. In that case, go with the content you have written. You don’t need to make that long.

Don’t make your article long by putting useless shits. It’s not going to work. One the user will enter your website and if they do not find the right information then get ready to increase your bounce rate, which is not good for SEO and search rank will also decrease.

So, always strive for detailed and unique articles which will help you to optimize your WordPress website for SEO

Also read: How to fix “this site may be hacked” Google search Error?

Use mobile responsive and SEO optimized theme

The theme is that part of the website that controls the whole user interface of the website. And you definitely know the value of having good user interface. A good user interface can impress the customer more and this is obvious. And everybody wants clean presentation nobody wants messy thing.

So, if possible try to go with the premium theme. Those premium them are lightweight, fast, mobile responsive, easy to customize and you also get support at time you need.

If you do not want to invest then do not worry there are lot of free option available. Just visit www.wordpress.org and choose from thousands of free themes.

Use a related image with image optimization

The image is the most interesting part of an article. Everybody loves good images while they are reading something. Image increase your interest in the topic when you are reading. And we all know that an image is enough to describe a thousand words so it worths including an image in your post.

Googlebot also love images that’s why it also give more preference to those articles which have sufficient amount of images along with the text.

Do not just add images for the sake of SEO. Always insert those images which relate to your topic that you’re talking about. It will make reader more interesting and they will spend more time in your blog. Which will increase your session duration and decrease website bounce rate.

Also, don’t forget to optimize your images by adding title, caption, description etc. It helps the images to ranked on google for the particular keyword. Which will definitely drive more traffic to your blog via your optimized image.

Recommended ReadTop 15 amazing tips to optimize an Image for better SEO

Avoid grammatical mistake

In optimizing a WordPress website for SEO good sentences always play a pivotal role. A grammatical mistake is the most annoying thing for your blog post. It really decreases your reputation among your audience.

Google also does not like a grammatical mistake. Google decreases the ranking of those post that has lots of grammertical mistakes. So, don’t make grammatical mistakes in your content.

There are so many free tools available on the internet. You can choose one that suits your need.

Talking about myself I always go with Grammarly. It is an amazing plugin available for all major web browser. Grammarly has both free and paid version. If you have money then I will recommend you to go with paid version. And free version is not bad you can use the free version without any hesitation. As said it’s better to have something than nothing.

Also read: How to disavow negative backlinks of your website?

Use SEO plugin like Yoast & All in One SEO

Yoast SEO plugin is the most useful plugin for every WordPress blogger. No doubt, Yoast all have some good and stiff competition One of them is All in One SEO, this you can also use for SEO purpose.

But I will recommend you to go with the Yoast. Yoast SEO is simple and has so many functions like you can customize your meta description, meta tags, URL slug and many other things.

One thing I like most about Yoast is that it does that analyzation for readability. This readability analysation is very useful here you can easily know the things that have gone wrong in your post. It also provides the tip to correct them.

In Yoast, you can also see the snippet preview of the appearance that going to appear in the Google search. You can easily modify meta description, URL and title of an article. Along this, you also have options to add Meta keyword and Related keyword with the synonyms.

Yoast SEO Snippet preview at okeyravi website - optimizing Website fro SEO

Always go with https:// (SSL certificate)

Get an SSL certificate for your website. Https is very much important. Google give more preferences to those URL which has Https:// over Http:// here ‘s’ stand for security.

Having https:// make a good impression to your user it feels more secure to your user.

If you on not have SSL certificate then you can contact your hosting provider to get on for you. You can also get this SSL certificate for free. But I never recommend you to go with FREE SSL Certificates. Most of the hosting providers like BlueHost, Interserver, Namecheap they provide SSL with Hosting. There are so many methods available by which you can get a free SSL certificate for your website without paying a buck.

Here is the list of website that provides free SSL certificate:

Also read: HTTP to HTTPS redirection using .htaccess file | Boost your SEO

Optimize your comment section

Google will know your user engagement via your comment section. More comment in comment section means more user in your website. And more user means your content is more useful.

So, always reply to query of your user. Try to solve their issues. By doing this you will get more comment in future.

And while replying to query try to include the keyword. That will be more useful for your SEO point of view. It will increase the keyword density which is beneficial for SEO.

Read AlsoHow to rank a keyword in 10 Steps?

Link Building is not so important

What I would like to say that in today’s date link building is not so useful? The main thing is your content. Content is the king for good SEO. Try to have useful and detailed content in your blog that automatically gonna give backlinks. The reason is very obvious. People love to share good contents on Social Media or on different blogs.

So. do not waste your time making backlink instead make good content that will persist forever.

You know if you ask me personally “How I have created my backlinks?” or “Which backlink strategy I follow?” then you will be amazed to see that in last 2 years I might have created near to 100 backlinks. Otherwise, all backlinks are created by people like you

Read Now105 ways to create high quality backlinks

I hope now you understood how to optimize a WordPress website or blog for a good SEO. If you liked this article, then please subscribe to our YouTube Channel. You can also find us on Twitter and join our Digital marketing hacks Facebook group.

If you have any query or suggestions. Feel free to comment below.

Read Next7 Common SEO mistakes you should avoid