Google Ranking factors in 2019 – Understanding about Google’s ranking factor decides how marketers are attempting to maintain the contest for long. Google assesses your daily search engine optimization work and strategies that you implement for fulfilling your enterprise requirement.
At Google’s ranking factors, you never know when dialogue comes using an individual’s comment asking you to reply immediately.
Let’s see what are the top 15 Google ranking factors of 2019.
Top 15 Google ranking factors in 2019
Page Speed of your Website
Using a mobile-first indexing strategy in Google, page rate has become more critical than ever before. Sites with slow page rate are going to have a more difficult time rank at excellent outcomes.
Google’s aim with these upgrades is to supply customers with search results including websites which give the best consumer experience.
So, always optimize your pages to attain a high page speed. The best way to do this is image optimization and Image SEO.
Quality of content you are producing
High-rank material refers to in-depth information which covers a wide range of its specific topic. Your content must offer real value to the consumer and should include engaging visual content to complement the content.
I have always urged people to include text, media, infographics, faqs and quotes in their content to make it meaningful and informative for the user.
Go for the rich content always.
Content length is the key in google ranking
There’s not a clear rule of thumb concerning the best word count to get a guide, as it changes per topic. But, we do note that comparatively more, more comprehensive content generally accomplishes higher positions.
But you should always strive for providing all information about a particular keyword on a single page itself. If you do so then content will be longer, meaningful and informative.
Optimize your content according to SEO
We have talked a lot about the content within this manual to Google SEO ranking elements. That is because it is among the essential search rank variables right up there with consumer expertise, hyperlinks, and Rank Brain, which we will get into in some time. Now let us dig and find out precisely what optimizing material for SEO means.
These are the phrases and words searchers use when they’re on the lookout for information. They are also the phrases and words which describe the subjects your website is all about. Ideally, those will fit up.
That is why it’s essential to utilize keywords in your articles. One drawback SEO ranking element to know about is duplicate content. For SEO, new and original content is always the best thing. And if you have content that is like, inform Google which you ought to be rated because most authoritative by using canonical URLs.
Domain name selection
In earlier times exact-match domain names were a surefire method to raise organic search visibility. While not as foolproof as previously, domain names still have sway. With Google’s more intelligent algorithm, we can even see two big verticals of domain power.
User experience also matters a lot
UX is also on our list. However, it doesn’t mean it is redundant by anyway. Since the Google algorithm has more progress, you need to place more attention on providing excellent user experience. It is difficult to state precisely how to assess the impact of UX since it changes per demographic and industry.
We do see a strong correlation between an exact UI/UX and superior placements around the SERP. Remember your website needs to be operational.
A Secure and Accessible Website
Unsurprisingly, the very first of our SEO rank variables need to do with using the ideal sort of URL. Mainly, that is a URL which Google’s bots can quickly reach and creep. Always use an SSL Certificate on your website and go for the short and crisp SLUG.
While we are on the topic of mobile, mobile-friendliness is just another critical SEO ranking element. Some people use mobile devices compared to computers to get into the net, and that is one reason there have been changes in how Google ranks search results.
Google’s mobile-first indexing is now a fact. So, it is drawing its effects from mobile-optimised sites initially, rather than websites aimed at desktop computers.
A lot of the SEO rank factors we will consider in this guide can allow you to lay the foundation to get a fantastic search engine rank, but you also need to care for user experience if people land on your website.
Technical SEO matters a lot
We stated before that getting the code is 1 factor of optimizing content for better search engine positions. Here are a Few of the aspects you want to Check-in –
Use keyword phrases in page names, which is really where Google first seems to ascertain which content is related to that lookup. You will see the page name as the very first point of a search result entry.
Create a Meta description which entices readers and contains your keyword term. Keep meta descriptions brief and grabby you’ve right about 190aracters to convince individuals this is the article they need.
Use keyword phrases in image alt tags to demonstrate the way the pictures are related to the primary content. Google also has an image search, which can be just another way for folks to discover your content.
Where it is appropriate, utilize schema markup to inform Google what sort of content you are producing. This may also assist your content look in wealthy card entrances aside from answer boxes.
LSI Keywords in Title and Description Tags
Like page content, LSI critical words in page Meta tags likely helps Google differentiate between phrases with multiple possible meanings. It may also work as a relevancy signal.
Use of AMP
While perhaps not an immediate Google ranking variable, AMP might be a necessity to the position in the mobile version of this Google News Carousel. Amp provides flexibility to load a page faster but it could also reduce your website ranking as well.
Now the amp plugins are getting it’s height. They are providing various designs and ads insertion options also. So, give it a try and access the result after some time.
Graphics send search engines significant correlation signals through their record title, alt text, name, description and caption. We have discussed Image optimization in our Image SEO video embedded above.
Just watch that youtube tutorial and enjoy the benefits of Image SEO.
Outbound link anchors
Google can use the material of those webpages that you link for a result signal. By way of instance, in case you’ve got a page about automobiles that hyperlinks to movie-related pages, then this can tell Google that your page is all about the film Automobiles, not the car.
We already have discussed earlier about anchor tags. So always link your content with right anchor tags.
Duplicate content on your website
Related content on the same site even slightly altered can negatively affect a website’s search engine visibility. So, avoid adding duplicate content on your website. For better SEO, you have to avoid adding the same type of SLUG on your website also.
Content hidden behind tabs
Will users need to click a tab to show some of their content on your webpage? If that’s the case, Google has stated this content “might not be indexed”.
Conclusion – Google ranking factors 2019
In this era of competency, everyone has to get Google Rank 1. So, google ranking factors play an important role in this. Do whatever I have told in this post and in my SEO videos on my Youtube Channel to get high ranking on Google easily.
If you have any query or concerns then feel free to comment below.
Thanks for reading.
Have a good day!