Google Ranking factors in 2019 – Understanding about Google’s ranking factor decides how marketers are attempting to maintain the contest for long. Google assesses your daily search engine optimization work and strategies that you implement for fulfilling your enterprise requirement.
At Google’s ranking factors, you never know when dialogue comes using an individual’s comment asking you to reply immediately.
Let’s see what are the top 15 Google ranking factors of 2019.
Top 15 Google ranking factors in 2019
Page Speed of your Website
Using a mobile-first indexing strategy in Google, page rate has become more critical than ever before. Sites with slow page rate are going to have a more difficult time rank at excellent outcomes.
Google’s aim with these upgrades is to supply customers with search results including websites which give the best consumer experience.
High-rank material refers to in-depth information which covers a wide range of its specific topic. Your content must offer real value to the consumer and should include engaging visual content to complement the content.
I have always urged people to include text, media, infographics, faqs and quotes in their content to make it meaningful and informative for the user.
Go for the rich content always.
Content length is the key in google ranking
There’s not a clear rule of thumb concerning the best word count to get a guide, as it changes per topic. But, we do note that comparatively more, more comprehensive content generally accomplishes higher positions.
But you should always strive for providing all information about a particular keyword on a single page itself. If you do so then content will be longer, meaningful and informative.
Optimize your content according to SEO
We have talked a lot about the content within this manual to Google SEO ranking elements. That is because it is among the essential search rank variables right up there with consumer expertise, hyperlinks, and Rank Brain, which we will get into in some time. Now let us dig and find out precisely what optimizing material for SEO means.
These are the phrases and words searchers use when they’re on the lookout for information. They are also the phrases and words which describe the subjects your website is all about. Ideally, those will fit up.
That is why it’s essential to utilize keywords in your articles. One drawback SEO ranking element to know about is duplicate content. For SEO, new and original content is always the best thing. And if you have content that is like, inform Google which you ought to be rated because most authoritative by using canonical URLs.
In earlier times exact-match domain names were a surefire method to raise organic search visibility. While not as foolproof as previously, domain names still have sway. With Google’s more intelligent algorithm, we can even see two big verticals of domain power.
UX is also on our list. However, it doesn’t mean it is redundant by anyway. Since the Google algorithm has more progress, you need to place more attention on providing excellent user experience. It is difficult to state precisely how to assess the impact of UX since it changes per demographic and industry.
We do see a strong correlation between an exact UI/UX and superior placements around the SERP. Remember your website needs to be operational.
A Secure and Accessible Website
Unsurprisingly, the very first of our SEO rank variables need to do with using the ideal sort of URL. Mainly, that is a URL which Google’s bots can quickly reach and creep. Always use an SSL Certificate on your website and go for the short and crisp SLUG.
While we are on the topic of mobile, mobile-friendliness is just another critical SEO ranking element. Some people use mobile devices compared to computers to get into the net, and that is one reason there have been changes in how Google ranks search results.
Google’s mobile-first indexing is now a fact. So, it is drawing its effects from mobile-optimised sites initially, rather than websites aimed at desktop computers.
A lot of the SEO rank factors we will consider in this guide can allow you to lay the foundation to get a fantastic search engine rank, but you also need to care for user experience if people land on your website.
Technical SEO matters a lot
We stated before that getting the code is 1 factor of optimizing content for better search engine positions. Here are a Few of the aspects you want to Check-in –
Use keyword phrases in page names, which is really where Google first seems to ascertain which content is related to that lookup. You will see the page name as the very first point of a search result entry.
Create a Meta description which entices readers and contains your keyword term. Keep meta descriptions brief and grabby you’ve right about 190aracters to convince individuals this is the article they need.
Use keyword phrases in image alt tags to demonstrate the way the pictures are related to the primary content. Google also has an image search, which can be just another way for folks to discover your content.
Where it is appropriate, utilize schema markup to inform Google what sort of content you are producing. This may also assist your content look in wealthy card entrances aside from answer boxes.
LSI Keywords in Title and Description Tags
Like page content, LSI critical words in page Meta tags likely helps Google differentiate between phrases with multiple possible meanings. It may also work as a relevancy signal.
Use of AMP
While perhaps not an immediate Google ranking variable, AMP might be a necessity to the position in the mobile version of this Google News Carousel. Amp provides flexibility to load a page faster but it could also reduce your website ranking as well.
Now the amp plugins are getting it’s height. They are providing various designs and ads insertion options also. So, give it a try and access the result after some time.
Graphics send search engines significant correlation signals through their record title, alt text, name, description and caption. We have discussed Image optimization in our Image SEO video embedded above.
Just watch that youtube tutorial and enjoy the benefits of Image SEO.
Outbound link anchors
Google can use the material of those webpages that you link for a result signal. By way of instance, in case you’ve got a page about automobiles that hyperlinks to movie-related pages, then this can tell Google that your page is all about the film Automobiles, not the car.
We already have discussed earlier about anchor tags. So always link your content with right anchor tags.
Duplicate content on your website
Related content on the same site even slightly altered can negatively affect a website’s search engine visibility. So, avoid adding duplicate content on your website. For better SEO, you have to avoid adding the same type of SLUG on your website also.
Content hidden behind tabs
Will users need to click a tab to show some of their content on your webpage? If that’s the case, Google has stated this content “might not be indexed”.
Conclusion – Google ranking factors 2019
In this era of competency, everyone has to get Google Rank 1. So, google ranking factors play an important role in this. Do whatever I have told in this post and in my SEO videos on my Youtube Channel to get high ranking on Google easily.
If you have any query or concerns then feel free to comment below.
We have started the Advanced SEO TutorialYoutube Video series because SEO is an important factor for ranking on Google. You also have to know the minute details of SEO if you want to give your business a boost. Let’s see what we have discussed in the Advanced SEO Tutorial.
In the last video, I have talked about SEO title length where I have said that the SEO title length should be in between 15 to 65 characters. I have also talked about heading and content structure where I have said that the number of H1 tag inside a post or a web page should be one.
Other than that we have also talked about words under one title and subtitle. where I have sent that in a title or in a subtitle you don’t have to use more than 300 words. Length of a paragraph is also mattered when you write a post. So, always consider 150 words as a maximum when you write a paragraph.
I have said that if you write short paragraph then Google will take these things in their account and this will also improve website readability and Google ranking.
We have also focused on primary keyword usage in the permalink. So, always try to keep your permalinks short and include your main keyword in the URL. This will help you to rank better on search engines like Google and Bing.
You should not forget that you have to use the primary keyword in the meta description. You don’t have to use the primary keyword in the meta description. But, you also have to use that in the first part or I can say in the first line.
So, these all things we have covered in the advanced SEO tutorial part 1. if you don’t want to read the article you can go with the video flow as well. We have created an advanced SEO tutorial YouTube video as well which will help you to grow faster with SEO.
Watch advanced SEO tutorial on YouTube –
Let’s talk about what we have next in the category of Advanced SEO tutorial. Today, we will focus on more SEO tips and tricks that will help you to strategize your website SEO.
I have also created a YouTube video tutorial for this advanced SEO techniques. So, rather than watching this video, you can just watch that video and can understand all these things in detail without missing a single piece of information.
Watch advanced SEO tutorial video part 2 on YouTube –
Let’s see what we have discussed in this video tutorial of Advanced SEO.
Meta Description Length of a post-
We already have discussed that meta description is an important part when you do SEO for your website or your blog. Now you can think about what should be the length of a meta description with respect to proper SEO techniques.
If you are using Yoast SEO plugin for SEO purpose of a website, you might have seen that Yoast says, the meta description length should be 156 characters long. if you ask me the reasons for this the reason is obvious. You can try searching a keyword on Google and check out all the results.
You can clearly see that Google displays starting 156 characters of meta description part in search results. But this is not true always if you go in depth of search result you can see that sometimes Google will show you more than 156 characters and that can be up to 320 characters.
This leads to the conclusion that you have to use at least 156 characters in your meta description and it can range up to 320 characters. So, Just to avoid any confusion you have to use more than 200 characters and somehow in between 250 to 260 characters inside your meta description that will be better for your website SEO.
The primary key phrase in the title and subtitle
You have to use your primary keyword in at least one title and one subtitle. Make sure that you are using your primary keyword in either H1 and H2 tag as a title part and inside H3, H4 and H5 as a subtitle part.
Other than that you can use your keyword synonyms in the title and as well as in the meta description. if you are a novice blogger then you should focus on the ranking of long tail keywords. long tail keywords are easy to rank like rather than ranking for B2B companies, B2B lead generation, lead generation. You should try to focus on the ranking of B2B lead generation companies as a whole keyword.
If you do this then ranking will be easy for you and this will also help you to increase the website domain authority and as well as page authority. Importance of domain authority and page authority is known to you. You also know the importance of getting backlinks. So, whenever your post will rank for some keywords you will automatically get backlinks for that.
We will talk about more on backlinks generation in upcoming videos and articles.
Primary key phrase in the first paragraph
This is really very important to use the primary key phrase in the first paragraph of your blog. Have you ever thought about what will happen if you do not use the Yoast SEO plugin? like you will not get options to add SEO title, to add meta description, to add synonyms of focus keywords, to change the permalink structure.
But, if you are a good an SEO manager then would probably know Yoast SEO is just a tool which analyses your contents. If you are a good SEO expert then this analyzation can be done on your own.
Do you know why I am telling you this ? Because, Google keeps first paragraph as a meta description if you have not added meta description in your content. You always have to write your first paragraph like a short summary of your content or like a meta description of your content. You should always include two primary keywords inside the first two lines of your first paragraph.
As, you have seen in the blogging platforms Blogspot, tumbler, WordPress.com, Here we don’t have options to add a meta description. In that case, Google keeps the first paragraph as a meta description in their search result.
Usage of image inside a post –
Please keep in mind that you have to add at least one image in your content. Image is an important part of a content which provides content and important value. So, adding an image ads value to your content.
I have written a separate post on image SEO techniques, you can read that post to know more about image SEO in detail.
One thing that you have to keep and while adding an image and that is you have to keep your image just below are above the paragraph which is relevant to that particular image.
Alternate text of an image is mandatory
Alternate text of an image specifies a search engine about the relevancy of that image. It tells the search engines that what is this image all about? You know that image ranking an important part of Google ranking today. So, whenever you are writing a blog post or you are structuring a content then you always have to add at least one image and you have to focus on giving the alternate text of that image in a relevant way.
Many of us have a myth that in all the images of your content you have to add your primary keyword. This is not correct. Google has already specified that this would not help you in better ranking. So, always starve for adding a relevant and suitable alternate text of an image which you are adding inside your content.
I hope that you got the point.
There are no much things to cover on this topic today. We will cover other things in the upcoming videos and in the upcoming articles.
Don’t forget to watch the advanced SEO tutorial videos on YouTube. if you have any questions or queries or any concerns then just comment about that in the comment section.
I will approach the RSS Feed Submission step by step. I will also tell you top RSS Feed Submission sites. Let’s see it.
What is RSS Feed Submission?
RSS is called Rich Site Summary. An RSS feed is a resource that shows the latest content from a source (website or blog). Every time when you update your site your RSS will get automatically updated.
You can find RSS feed of a website simply by following the link https:www.yourdomain.com/feed/ like in my case it is https://okeyravi.com/feed/
By submitting an RSS feed to different directories, you provide another way for your blog content to get syndicated. It will also help you get and distribute new backlinks.
To get RSS benefits, you must submit the feed URL to RSS directories and top RSS engines. These feed Submission site will check the website and crawl the content provided through the feed which makes it easy for indexing the website content.
Here I have listed the most working RSS Feed Submission list & do-follow directories for your website and blog that will help you not only in building backlinks but also to improve traffic to the website.
RSS Feed Submission directories
I am sharing top 160 RSS feed Submission directories here. You can submit or add your RSS on these listed sites.
If you do RSS Feed Submission for your website then It will boost your website traffic as well as it will seek the search engine attention. In RSS submission, website information is displayed according to their categories and somehow it helps in creating an effective brand online.
Here are some other benefits of RSS feed submission –
Anchor Text production – It will help you to rank for your genuine keywords.
Free Web traffic which will boost your website ranking on SERPs.
People always ask me “How many backlinks per day are safe to create?”,” How many backlinks they should create on daily basis?” To ensure your website stays on Google good side, you have to take a look at how many backlinks are created for your website per day. I will try to cover all the important aspects which are required to explain this.
If you go to find the answer to this question “How many backlinks per day is safe?” on Google. You will not find a lot of information about this. The reason is obvious. There is a lot of factors which decides the safe number to create backlinks per day?
There are some forums where people have given the answer with exact number. I will suggest you not to go with those data. Those will creates more confusion for you.
Nobody knows the exact answer for this. But yes, what are the major factors that can be taken care of while you create backlinks for your website? This can be a topic of debate for most of the SEO experts. This will also help you to understand “how many backlinks per day is safe?”
So, the question come now “What can be the possible outcome of creating a high number of backlinks?”Let’s see it.
What will be the effect of speedy backlinks creation?
For an event blogging website I recommend this. But for a long term blogging website or a business website, I will never recommend speedy backlinks shortcut for ranking.
If you create thousands of backlinks per day for a new website then your website might be flagged by Google. Google loves natural backlinks. It can be either dofollow or nofollow. Google penguin update is made for checking the backlinks status.
You might have seen buy backlinks ads on Fiverr. Most of the backlinks sellers there use shady techniques (Like PBN – Private Blog Networks) to speed up the backlinks creation process. This may lead to penalties also if not handled correctly.
Natural backlinks is the key to success
Getting natural backlinks loved by Google is a time taking the process for new bloggers. For an old and famous website like msn.com, apple.com the scenario will be different. I will describe it later in this article.
There is a lot of good techniques to create natural backlinks.
So, now the question comes is quantity or the quality what matters a lot?
Quality vs Quantity what really matters for backlinks?
You know a website with less no of backlinks can go for higher ranking in SERPs due to its quality where as a website with tons of backlinks will not rank due to low quality backlinks.
So, the quality of backlinks matters a lot, not quality. make sure to go with apace when you are doing full-time long term blogging. Now the question comes “how to get quality backlinks?”
Google main goal is to provide searchers with a good search experience. They want that the searcher should get the right information according to their search. So, with the valuable and fresh content you have to focus on high quality backlinks.
Quality backlinks – how to get it fastly?
1 From High-Authority Sites
You should try to get backlinks from high authority sites. High authority sites are those sites which have high DA (Domain Authority) and PA (Page Authority). It can also be defined as the trust of Google on a website.
For example, Google considers .gov and .edu domain are high authoritative in nature. Getting just one or two backlinks from these domains can boost your ranking better than 100 backlinks from low-authority websites.
But don’t try to find a loophole in it. a .edu and a .gov website are authoritative in nature only it has no spam score, high DA, high, PA and good trust and citation flow. A newly bought .edu or .gov domain will not help you to boost your ranking.
You can use tools like Ahref and SEMrush to get specific information and website authority.
2. Backlinks from similar sites/ same niche
If you are running a website about “Computer repair” and making backlinks on a “dog care” website then this will not going you to help you. It can be harmful, in fact.
As I said, Google looks for naturally created backlinks. So, backlinks from another niche and topic will lead to suspicious activity. That’s why make sure to get backlinks from same niche and domain.
Now the question comes, how can you find similar sites?
You can take help from Alexa, it will help you get the backlinks information of other sites and will also tell you similar sites like you based on your content, domina and niche.
You should never stick to a bunch of site to create backlinks. You can reach up to as many as possible blog owners to get a dofollow backlinks. It can be done by any of the methods described above like broken link, Guest posting or comment.
If you use PBN (Private Network Blogs) to create backlinks for your site then the chances of penalization will be stronger. it all depends on how the PBN maker is managing his network. For a short term blogging or event blogging, it is totally acceptable.
4. Monitor your backlinks
Website optimization for SEO is important. So, you have to spend some time on backlinks monitoring and optimization. I am using Semrush for this. you can use Alexa or Ahref also.
Spam backlinks are something which is not created by you. It is intentionally created by your competitors to slow you down or with other purposes. So, monitor your backlinks graph on weekly basis and if you found any negative data then disavow it using Google disavow tool.
I am sharing you a graph of gradual backlinks rise for this website. Two Indonesian sites have created these backlinks just in some days.
Conclusion – How many backlinks per day is safe to create?
As I said the quality of backlinks matters not the quantity. So, try to achieve natural backlinks. If you are buying backlinks or if involved in backlinks exchange process then you are giving a chance to Google to penalize you.
Only buy backlinks from trust seller and also look for the niche and domain they are offering for backlinks. Try to get backlinks from your niche and look of high authority sites. .gov and, edu backlinks are important to rank high in short time.
So, you can say confidently now that there is no limit on how many backlinks you should create per day? Only the things matter is naturality of backlinks.
Thanks for reading.
If you have any query or suggestions feel free to comment below.
Are you looking for the best plagiarism checkers? I have shared a list of top 19 best plagiarism checker tools and websites in this article. People do always ask me about how can they check the copyright material on their website? As it is the biggest intervention in Adsense approval now for bloggers.
Plagiarism checking is the way to get rid of copyright
While writing a post or while creating a page, grammatical and spelling mistakes can easily be resolved by Grammarly. But plagiarism is a bit tricky to tackle.
I am not going to discuss where have you copied and pasted things in your life. I will talk in the context of blogging here. While you were in school, you might have copied assignments and notes. Notes copy is okay but assignments copy is not okay for your teacher. As you know, assignments are for evaluation.
Being a blogger we also face a lot of copyright issues in the entire blogging period. Some false and some right claims. So, to be aware of those copyrighted claims and materials, you need to take help from best plagiarism checker tools.
Before going for the top 19 best plagiarism checkers list, let’s have a look at what is plagiarism and its types. I have also added some FAQs on Plagiarism at the end of the article.
What is Plagiarism?
In general, Plagiarism is “stealing someone’s work and ideas by any means and trying to act as one’s own”. It can also be termed asinfringement of copyright, cribbing, copying or poaching.
According to Wikipedia, Plagiarism is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work.
According to them “Plagiarism is considered academic dishonesty and a breach of journalistic ethics”.
These days Plagiarism is a headache for the academics. Students are loosing their marks, they are rusticated from the college and universities, they are loosing their project and even we have seen some punishment cases also.
I am giving you some good examples of Plagiarism which will help you to understand it appropriately.
Some Common Examples of Plagiarism
There is a dozen of examples which will illustrate the plagiarism. I am discussing some common of them here.
Using other’s images, videos, contents without taking explicit permission of the owner. It is a punishable example of plagiarism.
Without giving credit to the actual owner copying and publishing someone else data.
Data copied from websites, books, and other sources.
Even if you steal someone else idea and verbal conversations and if you present them as your own it will be counted under plagiarism.
In blogging, novice bloggers to get AdSense in fast and for some other reasons copy contents from good websites. I am not liking it. Google is also not giving AdSense approval on those websites having the copied contents.
Commonly, plagiarism are divided into 4 types. Here is the details.
Direct Plagiarism – Copying word by word without giving credit to the actual owners.
Mosaic Plagiarism – If you quote someone else’s work without quotation mark or changing the language (like English to Hindi using google translator) while keeping the structure same then this will come under Mosaic Plagiarism.
Unintentional or Self Plagiarism – It is very common. It says if you copy your own content for own use. I have seen people writing the same article again and again for same keyword synonyms. This is absolutely rubbish.
Accidental Plagiarism – If citing of originality is not done unintentionally or forgotten.
Here I have included the list of top 19 best plagiarism checker tools. Have a look and comment about those tools which you are using. If you found any important plagiarism checker tool missing. Also, comment that to be included in this list.
The best way to avoid plagiarism is to write self content. Before writing do a proper keyword research. Once a keyword is decided then look for good resources. it can be a website book or words by mouth. Get idea from all around and then write that in your own words.
If you are using someone else’s ideas or content cite them properly to prevent plagiarism.
2. Do the contents copied from Wikipedia counted under Plagiarism?
No, you can copy content from Wikipedia to use it in your blog. Wikipedia contents are licensed under Copyleft ( CC-BY-SA & GNU Free Documentation License or GFDL) it indicates that you can reuse, modify as long as you attribute the source.
But don’t forget to give credit to Wikipedia.
Note: If you copy contents from Wikipedia to fill your blog posts. It will look good but It will not rank on Google and on other search engines. Google doesn’t prefer ranking copied contents. Google always strives for originality, freshness, and uniqueness.
If you want to check the status of your website, document or anything for plagiarism then you can use any of the 19 plagiarism checker tools given above to scan your documents. 10% of plagiarism is allowed in academics.
If you are blogger then you should go for plagiarism free content. if not try to reduce plagiarism percent as much as possible. By the way 30 percent of plagiarism is allowed on blogs. But if you really wanna rank. Leave the habit of copying or stealing other’s work.
4. Is plagiarism same as Copyright Infringement?
Yes, to an extent plagiarism leads to copyright infringement later. But in general, Copyright infringement leads to more legal procedures and taken as a criminal offense.
If you get a copyright claim on your website or blog post then Google will remove your contents from the search result. They will also restrict the Adsense ad serving on those posts, pages, and website. in some cases, I have also seen the Adsense disablement.
If you are a Youtuber then three copyright strike will lead to termination of your channel. So, be aware of the consequences.
Copying anything like videos, text, images, logo, trademark, name may lead to copyright and it’s legal procedures.
5. I have found some plagiarised content on my website. What should I do now?
Just chill! It is not something for which you have to start running. Spend some time with your content and rewrite them in your own words. Once done then verify the plagiarimity from the any tools mentioned above.
6. Free plagiarism checker vs Paid Plagiarism Check which one is good to go?
I will say free is free and it will work like free. paid i spaid and it will work like paid. Nonsense talk. But it’s right. Same provider is providing free Plagiarism checker and paid plagiarism checker. Do you know why? because they want to make money of their services and tools and the most important thing is the limitation of features in free version.
Free plagiarism checker don’t have extraordinary features like the paid one’s. So paid one is always good. They might not worth their given price. but that is a totally a different aspect.
7. Do I file a DMCA takedown notice? If I found my content on other’s blog.
Here I can’t say anything. The content is yours. So, better you should decide what to do with them? before deciding anything you should keep the content severity and other important aspects into your mind.
You can use Google Copyright removal which is free and hassle free service. It also gives you the liberty to file a lawsuit against copyright infringement.
Being a Blogger you have to focus on creating fresh content for your audience. So, always strive for uniqueness. Try not to copy any type of content from other websites or any other offline sources. This will help your website in long term.
Thanks for reading.
If you have any query or suggestions, feel free to comment below. i would love to know the list of tools which are you using. Comment their name.
Googlebot optimization is not the same as WordPress optimization or Search Engine Optimization. It is quite different. Here the main focus is how Google’s crawler accesses your site? You know a site’s crawlability is the important first step to ensuring its searchability.
Here we will focus on all the best practices which are important for crawlability. So, let’s start this discussion with what is a Googlebot?
What is a Googlebot?
Googlebot is a Google search engine bot which crawls a website and helps in indexing a web link. It is also called crawler or web spider. A Googlebot can crawl only those links which they have given the access through a robots.txt file. Once it’s crawl any link it requests indexing and then that post will be given back everytime on a particular search query.
Type of Googlebot –
I have mentioned more about their working and special purpose in a separate article. i have also mentioned how googlebot access a site? Have a look –
The whole idea of how Googlebot crawls and index your site is crucial to understand the Googlebot optimization. Here we will see some basic principles which will help you to understand Googlebot working principles.
Googlebot crawl budget for your site – The amount of time that Googlebot gives to crawl your site is called “crawl budget.” The greater a page’s authority, the more crawl budget it receives. So, sites having high domain authority and page authority will receive more crawl budget rather than a new site.
Googlebot is always crawling your website – “Googlebot shouldn’t access your site more than once every few seconds on average .” Google says this in their Googlebot article. In other words, your site is always being crawled provided your site is accurately accepting Google web spiders. It’s important to note that every page on your site is not crawled by Googlebot all the time. Have you heard about consistent content marketing, this is the right time to punch into it – newly written, detailed, properly structured, and updated contents always gains the crawler’s attention, and improves the likelihood of top ranked pages.
Robots.txt is accessed first by Googlebot to get crawling rules decided by you – Pages, posts, media, WordPress directories which are disallowed to access will not be accessed by Googlebot. If you don’t have a robot.txt file, create one and write your crawling rules there.
Sitemap of your website is accessed by Googlebot to discover new contents, updated contents and other areas of your site to be indexed – You know when you create a WordPress website or any other website. Things and scenarios are different for all sites. There is a lot of variation in how a website is built. So, Googlebot may not crawl every page or section. It is sitemap of your site which will tell Google about your site data. Sitemaps are also beneficial for advising Google about the metadata behind categories like video, images, mobile, and news. You can easily create a sitemap using Yoast SEO and All In One SEO plugins. Once created submit your sitemap to Google Search console for proper indexing of links.
6 principles you should follow for Googlebot optimization
You should know Googlebot optimization comes to a step prior to the search engine optimization. It’s important that your site should accurately be crawled and indexed by Google. So, Let’s see what are those principles which you need to keep in mind.
1.Optimize your robots.txt file properly
Everytime when a Googlebot or other search engine bot comes to crawl your site. It goes to robots.txt file first. A robots.txt file tell them where to go and where not? So, robots.txt is essential for SEO. I have already discussed about crawl budget above. It’s something which is dependent onpage rank of a site.
So, you should always optimize your robots.txt, this will give enough crawl budget to the right section of your website. I know you don’t want to spend this limited resource to scan bullshit pieces of stuff on your website.
2. Create fresh and original contents
It is crucial for Googlebot optimization that your low ranked pages should be crawled frequently. But, to crawl tat page you need to add some freshness into that content. You can update that content time to time. But keep in mind don’t change it drastically, it might ruin your pagerank also.
For example – Initially the content was “Googlebot optimization and it’s benefits for SEO”. Now you changed it to ” optimizing Googlebot for better SEO practices”. These type of changes are good. You can do it.
In the similar fashion originality of content also matters for Google. Google does not give more importance to those contents which are copyrighted or staled. I would recommend you to go with unique and detailed content always.
3. Internal linking can’t be ignored
Whenever I have talked about On-page SEO, I have always urged people to interlink the relevant articles. for example, you can see this article, I have interlinked my SEO, backlinks and previous Googlebot articles along with some other articles.
The more tight-knit and integrated your internal linking structure will be, the better it will be crawled by Google. You can use Yoast SEO, which suggests the articles which can be interlinked by content analysis.
If you want to analyze your interlinking structure then you should visit Google Search Console → Links → Internal Links. If you found the pages at the top of the list are strong content pages that you want to be returned in the SERPs, then you’re doing well.
4. Create a Sitemap for your website
I have focused more about the creation and importance of sitemap for a website in a separate article. Follow these article –
The above mentioned things will increase your page load time also, So, reduce them as much as possible.
You can reach out this google article on how Google find your pages and how they understand your pages?
6. Infinite scrolling pages optimization
I have seen some bloggers use infinite scrolling pages on their site. So, for better Googlebot optimization, you need to ensure that your infinite scrolling pages comply with the stipulations provided by Google and also explained in Neil Patel article.
How to analyze Googlebot’s performance on your site?
Analyzing Googlebot performance is a crucial step in Googlebot optimization and it is quite simple to understand with the help of Google Webmaster tool.
The data provided by Google webmaster is limited but it will help you to find any serious error or major crawl issues on your blog.
Let’s see what you have to keep in mind when you look at the Googlebot performance in webmaster. Login to Google Search Console and Navigate to Coverage.
Resolve the crawl errors
Checking and fixing the crawl error is the first step if Googlebot optimization. In coverage, you can check, is there crawl error you have or not? if not, It’s awesome. But if you have some crawl error then you need to fix them immediately.
As you can see on my website there are 9 coverage errors. There is a single crawl issue in that. Here is the list of errors –
Submitted URL seems to be a Soft 404
URL submitted marked ‘noindex’
Submitted URL has crawl issue
Keep an eye on your crawl stats
Google tells you about pages crawled per day, kilobytes downloaded per day and Time spent downloading a page (in milliseconds). A proactive content marketing campaign that regularly pushes fresh content will provide positive upward momentum for these stats
Take help from “fetch as Google” feature
The “Fetch as Google” feature allows you to look at your site or individual web pages the way that Google would. You can fetch as Google tab to fetch any page having crawl errors and then once completed, you can request indexing to the Google. It is applicable in other errors also like soft 404, clickable elements too close together, content out of page and more.
If you want to check any URL is blocked by Googlebot or not then you can use the robots.txt tester. You can check it with different Googlebots.
If a legitimate link is blocked then you should make changes accordingly in your robots.txt file to solve that error.
Keep your sitemap updated
You should check your sitemap status time to time to analyze how many links are discovered? how many images are discovered? and how many of them have been indexed yet?
URL parameters configuration
If you want to know how a URL parameter configuration work then you should visit this Google article. Mostly it is applicable when you have duplicate contents on your site.
Navigate to URL Parameter sin Search console crawl report and see if you are getting this “Currently Googlebot isn’t experiencing problems with coverage of your site, so you don’t need to configure URL parameters. (Incorrectly configuring parameters can result in pages from your site being dropped from our index, so we don’t recommend you use this tool unless necessary.) “ then well and good. You don’t need to configure your URL parameter
Conclusion on Googlebot optimization
We all strive for a decent traffic. In accordance to that we do proper SEO, we write detailed content and that works for us. But not at a extent it should. So, Googlebot optimization is key. Most of the webmaster forget to optimize their Googlebot performance and they are losing a lot of traffic due to this.
So, you don’t need to do this mistake. Optimize your Googlebot performance and see how it works for you?
In this era of competition. If you want to start a blog. Then you must know how to optimize a WordPress website for SEO (Search engine optimization)? Without good SEO your blog can’t compete with others. So guys here I’m going to share the best SEO practices for WordPress. which will take your website to the next level.
How to optimize a WordPress website for SEO?
There are some basic thing in WordPress you must check first on your website. Those are the basic steps for a starter. Here we go –
Always use one H1 heading in your blog
Don’t write bigger paragraphs
Try to add FAQ’s if possible
Structure your content properly H1-H2-H3 and so on
Try to add at least one image in your post and optimize the image also
So, guys, Above points are for a beginner blogger. If you are just starting your blogging journey then for the SEO purpose you check those points first.
Now, let’s move to the advanced SEO practice for your WordPress website. In 2019 there is a lot of competition. So, to stand out from others you should have a good SEO optimized website. Without a good SEO optimization, you can’t reach your targeted audience. So, indirectly it will decrease your sale.
Yu know everybody wants good sale & a good profit. If you are interested too, then you are at right place. Here I’m gonna tell you the best WordPress practices that really worked for me. And you can also follow these steps to optimize your website.
So, let’s get started:
Do proper keyword research for your topic
First of all, let’s know what is a keyword? A keyword is the search terms that people type on google search bar for their query. Like “valuable inventory scraped content fix”
You need to know the keyword for which you will compete with others. Accordingly, do the further optimization of your articles based on that keyword keeping all the best SEO practice in mind.
There is so many keyword research tool available for you to do this. You will get both paid and free. First, let’s talk about paid tools available on the market. Tools like Semrush, Aherfs, Moz etc are the paid tool you can choose. Among those Ahrefs is the most popular one among the bloggers.
You can also use free tools like Google AdWords, Keyword Shitter, and many more. If you are interested then you can google them to know more about free tools. And among the free tools, the Google Adwords (keyword planner) is most popular. You must try this out it is very useful and provide a lot of data for free. Actually, this keyword planner is not created for the content writing. It is for the advertiser that publish ads on google.
But no doubt it is useful for bloggers too. So, now you get to know that proper keyword research is important to optimize a WordPress website for SEO.
Write detailed articles
Every time you search something on Google you want the best results and Google also wants to provide the best result to its user. So, you have to understand that to work accordingly. Google always ranked that article which has maximum word count which has useful information in their article.
So, if you are also interested to get ranked in the google search then write long article include useful facts. highlight the facts by bold letter. Do not bold those unnecessary things in your article, only for the sake of SEO that’s not gonna work for long. Do the genuine work, Put your best effort and that’s enough. You will break the SEO rock.
So, now you might be thinking what is the limit of word count? You can make it around one thousand words. You just focus on giving the full detailed information on the particular topic. It will automatically cross 1000 words. But yet, sometimes it is not possible to write long articles, reasons can be different with each individual. In that case, go with the content you have written. You don’t need to make that long.
Don’t make your article long by putting useless shits. It’s not going to work. One the user will enter your website and if they do not find the right information then get ready to increase your bounce rate, which is not good for SEO and search rank will also decrease.
So, always strive for detailed and unique articles which will help you to optimize your WordPress website for SEO
The theme is that part of the website that controls the whole user interface of the website. And you definitely know the value of having good user interface. A good user interface can impress the customer more and this is obvious. And everybody wants clean presentation nobody wants messy thing.
So, if possible try to go with the premium theme. Those premium them are lightweight, fast, mobile responsive, easy to customize and you also get support at time you need.
If you do not want to invest then do not worry there are lot of free option available. Just visit www.wordpress.org and choose from thousands of free themes.
Use a related image with image optimization
The image is the most interesting part of an article. Everybody loves good images while they are reading something. Image increase your interest in the topic when you are reading. And we all know that an image is enough to describe a thousand words so it worths including an image in your post.
Googlebot also love images that’s why it also give more preference to those articles which have sufficient amount of images along with the text.
Do not just add images for the sake of SEO. Always insert those images which relate to your topic that you’re talking about. It will make reader more interesting and they will spend more time in your blog. Which will increase your session duration and decrease website bounce rate.
Also, don’t forget to optimize your images by adding title, caption, description etc. It helps the images to ranked on google for the particular keyword. Which will definitely drive more traffic to your blog via your optimized image.
In optimizing a WordPress website for SEO good sentences always play a pivotal role. A grammatical mistake is the most annoying thing for your blog post. It really decreases your reputation among your audience.
Google also does not like a grammatical mistake. Google decreases the ranking of those post that has lots of grammertical mistakes. So, don’t make grammatical mistakes in your content.
There are so many free tools available on the internet. You can choose one that suits your need.
Talking about myself I always go with Grammarly. It is an amazing plugin available for all major web browser. Grammarly has both free and paid version. If you have money then I will recommend you to go with paid version. And free version is not bad you can use the free version without any hesitation. As said it’s better to have something than nothing.
Yoast SEO plugin is the most useful plugin for every WordPress blogger. No doubt, Yoast all have some good and stiff competition One of them is All in One SEO, this you can also use for SEO purpose.
But I will recommend you to go with the Yoast. Yoast SEO is simple and has so many functions like you can customize your meta description, meta tags, URL slug and many other things.
One thing I like most about Yoast is that it does that analyzation for readability. This readability analysation is very useful here you can easily know the things that have gone wrong in your post. It also provides the tip to correct them.
In Yoast, you can also see the snippet preview of the appearance that going to appear in the Google search. You can easily modify meta description, URL and title of an article. Along this, you also have options to add Meta keyword and Related keyword with the synonyms.
Always go with https:// (SSL certificate)
Get an SSL certificate for your website. Https is very much important. Google give more preferences to those URL which has Https:// over Http:// here ‘s’ stand for security.
Having https:// make a good impression to your user it feels more secure to your user.
If you on not have SSL certificate then you can contact your hosting provider to get on for you. You can also get this SSL certificate for free. But I never recommend you to go with FREE SSL Certificates. Most of the hosting providers like BlueHost, Interserver, Namecheap they provide SSL with Hosting. There are so many methods available by which you can get a free SSL certificate for your website without paying a buck.
Here is the list of website that provides free SSL certificate:
What I would like to say that in today’s date link building is not so useful? The main thing is your content. Content is the king for good SEO. Try to have useful and detailed content in your blog that automatically gonna give backlinks. The reason is very obvious. People love to share good contents on Social Media or on different blogs.
So. do not waste your time making backlink instead make good content that will persist forever.
You know if you ask me personally “How I have created my backlinks?” or “Which backlink strategy I follow?” then you will be amazed to see that in last 2 years I might have created near to 100 backlinks. Otherwise, all backlinks are created by people like you
I have talked about SEO a lot, yet again have a deep look in to “what is Seo?” and its important terminologies.
What is SEO? Full Explained Step-By-Step
Think about what number of blog entries individuals distribute every day. WordPress clients alone distribute more than 2 million posts each day. That turns out to 24 Post Per Second. That means that users published around 216 blog posts while you were reading these five sentences.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.
No wonder millions of people Google the term “SEO” each month.
On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.
Therefore, showing up on the front page of Google can be the deciding factor in a business that’s thriving and one that’s, well, bankrupt.
You probably know that it stands for search engine optimization, but what do you need to optimize?
Yes, yes, and yes — it’s all of that and more.
Let’s start this SEO guide from the beginning.
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Alright, let’s translate that to English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Let me break that down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
We’re going to dig deep into SEO, but feel free to jump to any section that interests you:
2. On-Page SEO
3. Off-Page SEO
SEO an overview
Now what does that magic look like, and why does it even matter?
Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google.
If you ever need to hide a dead body, you should place it on the second page of Google search results.
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
But to understand how to show up first in the search engine results, you first need to know how search even works.
How Search Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.
But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.
While the times, where just delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort (and any online business, really).
But coming up with great content is not easy. After all, it means that you have to become a teacher — and a good one at that. Yet, you don’t have to start from scratch. You can often start by piggybacking off of content that others have created and then making it better, longer, and more in-depth.
Or maybe you have your own ideas already. If you do, then it might be worth brainstorm for a while and then come up with a compelling headline to start out with.
Once you start writing, make sure you include all the important ingredients of great content in your blog post.
Even if you’re a complete newbie, you can always take a professional approach to great content by simply committing to make writing a daily habit and work your way up in increments from there.
Doing your keyword research up-front is a crucial part of the great content. Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book. Backlinko’s definitive guide to keyword research will do.
When I say don’t sleep on this, I mean it. There’s a reason we took the time to compile the top 40 posts on keyword research on Kissmetrics.
Use of keywords
Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
Keyword stuffing is an absolute no-go these days.
Today, the use of keywords is much more about semantics. Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s creepy.
It not only looks at your keyword but also synonyms of it to understand what you mean when you type in something like “five guys nyc.”
Google will know that you’re probably not looking for five random males, but rather, it guesses that you’re looking for the fast-food chain “Five Guys, Burgers & Fries” by looking at similar searches that may include the keywords “burgers” and “fries.”
As long as you make sure your keyword is present in strategically-important places (like headlines, URL, and meta description), there is no need to mention it tons of times in your text.
Just focus on the reader and seamlessly integrate your keyword a few times.
Finally, Google will sometimes provide searchers with direct answers right on the SERP. If you write your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar.
We just briefly touched on keyword research. But it’s such a massively important topic that it deserves its own section. The reason is that something like 90% of SEO often revolves around keyword selection.
I just made that stat up, but you get the point. Keywords dictate what each piece of content is about. It dictates what you call your site or how you describe your brand online.
Keywords even dictate how you build links, including everything from the tactics you choose to how you plan on implementing them.
Another common mistake people make is that they stop. Maybe they redesign their website or come out with a new marketing campaign. They do it for a week or two, update their pages, and then stop.
They think keyword research is a one-and-done thing. In reality, it’s the exact opposite. The best SEOs are constantly doing keyword research. They’re also constantly evaluating if the keywords on their existing content still make sense.
Here’s how smart people make bad keyword decisions.
Common keyword research mistake #1:
Picking the wrong keyword. Let’s say you sell consulting services.
Your service might cost customers $10,000 over the course of a year.
That’s a little less than a thousand bucks a month, so it’s not out of the question.
But it’s still fairly expensive.
Now, if you’re ranking #1 for “free business growth tips,” guess what kind of audience you’re going to attract?
You’ll bring in people looking for free stuff! And that means that they probably won’t hand over their credit card the moment they hit your site.
That one keyword could send your site thousands of people each month.
However, it’s probably the wrong audience. So it doesn’t make sense to rank for it!
You’d be better off picking a different keyword even if it means giving up 990 visits a month.
Think about it: if just one or two people who read that convert, you’re already ahead.
This isn’t the only common mistake I see, though. In fact, this next one is even more common.
Common keyword research mistake #2:
Ignoring the competition. You’ve selected the right keyword from the get-go.
It’s contextually relevant to what you do. And it better aligns with what you’re trying to sell.
So what is the very next thing you do?
You open up a keyword volume tool like the Google Keyword Planner or even a paid one like SEMrush.
You type in a few ideas and get the results back.
Naturally, you start gravitating toward the ones with the highest number of searches.
But here’s the thing you’re missing.
Your ability to rank for a keyword often depends more on the competition you’re up against.
Check out the keyword “content marketing,” for example.
It gets around 6.5-9.5k monthly searches. That’s pretty good!
It’s not one of the most popular on the web by any stretch. But it’s a good start.
The problem happens when you compare your own site to the ones currently ranking.
Do you see the domain and page authorities for those sites?
Do you see the number of linking root domains they each have?
It would take most websites months (if not years) to get anywhere close.
That means that your chance of pushing one of us out of the top three is slim to none.
So what happens next?
People go straight to long-tail keywords as a result.
They assume that just because the volume will be much lower for these, the competition will be, too.
Unfortunately, that’s not always the case.
Check out the “content marketing agency” search query to see why.
The volume is way less at only around 100 visits. It seems like the perfect long-tail keyword.
Except, there’s just one problem. Check out this competition.
All of these sites have been around for years. They all have hundreds (if not thousands or tens of thousands) of links.
The competition for this query is just as competitive as the first popular one.
So this one is worse than the first one. If you were to somehow rank at the top of this one, you’d barely get any traffic!
The demand for this query is just too low given the high competition level. So once again, it doesn’t make sense. What do you do next?
How can you possibly find keywords that are:
1. Relevant to your business
2. Not too competitive
3. But still, provide enough traffic to be worth the effort?
That’s the golden question.
The answer is that you have to think outside the box. Here’s how.
Keyword research tip #1:
Focus on search intent. Most people focus on keywords. Counterintuitively, that’s now what you want to do.
Instead of looking at what people are typing in, you should be trying to identify what they’re searching for.
This is what “search intent” refers to.
And it’s the difference between getting a tiny bit of traffic and driving real revenue.
Let’s kick things off with a basic scenario to highlight the difference.
You own a job site.
You make money by getting companies to run job post listings on your site.
That means that you need to get job pages ranking well so that people come to your site instead of Indeed or somewhere else.
The more people who find jobs through you, the more you’ll get paid.
But watch what happens with a keyword like “engineering jobs.”
The results are all over the place!
Some refer to mechanical engineers while others focus on software or entry-level positions.
The intent behind each search is completely different.
That’s what you need to pinpoint.
What exactly is this user looking for? Which type of engineering job are they interested in?
Fortunately, this problem highlights how we can eventually solve it by coming up with good keywords that aren’t too competitive.
Indeed.com might be a tough competitor right now. So you need to find different alternatives based on search intent.
First, look at Google’s own suggested searches for that query.
These are other common searches that people perform.
Already, you have a few potentials.
“Mechanical,” “civil,” and “industrial” might be highly competitive. But what about “environmental” or “audio”?
Scroll down to the very bottom of the SERP to get even more suggestions from Google.
The “aerospace” one is especially interesting.
Let’s look at one last example to see the role search intent plays in keyword selection before moving onto another tool.
But let’s start this one with a question:
What is someone looking for when they type “best marketing automation tool” into Google?
Yes, they’re looking for a marketing automation tool. Except, they aren’t ready to commit to one just yet.
Instead, what they’re doing is looking for a way to evaluate alternatives. They’re looking for a side-by-side comparison so they can compare apples to apples.
Now, watch what happens when you run that search query into Google.
Highlighted the first paid result and organic ranking because they’re going after search intent.
They’re trying to understand what people are looking for and not just what they’re typing in. Then, they’re giving it to them.
The other paid results in the middle are just trying to sell you a tool despite the fact that people searching here want to look at multiple options.
Those companies are looking at a list of keywords without considering the underlying motivation of each user.
It’s like tunnel vision.
You pull up a list of keywords in some tool, rank by search volume, and run down the list.
Instead, you need to expand your options like you saw a second ago with Google’s own suggestions.
Answer the public is another of my favorite tools to do this because it uses actual search queries to build a list.
Search for “best marketing automation tools,” and it will break the list down even further.
Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page.
The HTML tag for them is called title. But when it comes to blogs, it often becomes an h1-tag, which stands for the heading of the first order.
Every page should only have one h1-tag to make the title clear to Google. We’ve shown you how to do this at Quick Sprout University, but the website First Page Sage has compiled a few more things that you can do to get these right.
Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description.
If you optimize a meta description result, Google will never cut it off and end with “…” or make it seem like it ends mid-sentence. Optimized meta descriptions also often mention the content’s keyword up-front.
You can learn how to come up with great meta tags on Quick Sprout University, and should also check out some good examples to get a feel for descriptions.
Don’t overthink this 160 character text snippet though. When writing it, you should keep the searchers in mind much more than the search engines.
My favorite way to edit both of these is by using the Yoast SEO WordPress plugin.
I use it across a lot of my sites because it’s simply the best SEO plugin on the market.
It’s the most popular, they update it almost weekly, and it includes a lot of advanced time-saving features.
It will not only help you quickly edit your titles and metadata, but it will also:
1. Help you set metadata for each social network so that Facebook, Twitter, etc. will properly format your rich data, such as the images.
2. Dynamically create and update your XML sitemap as your site evolves.
3. Integrate with your Google Search Console out of the box so that you can quickly find and fix the biggest problem areas on your site.
4. And lots more!
For example, instead of having to customize each page or post manually, you can create default settings for your titles and metadata.
I’ve previously identified subheads as one of the seven things every great landing page needs.
Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.
Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them.
Plus, it’s one of the easiest SEO wins you can get on WordPress.
Alright, time to step outside your house and take a look at the front yard. I’ll now show you four big areas of off-page SEO.
If you want a solid overview on one page, consider looking at Shane Barker’s great infographic.
Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.
Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content.
The video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video.
These website usage metrics give Google indications of quality.
For example, let’s say you’re looking for “pizza” near your home. You click on the first three results to compare each one.
The second and third options look good, so you browse around for a bit. You spend at least five minutes checking out each of those sites.
But the first one didn’t meet your expectations for whatever reason. Five seconds after clicking, you hit the back button to open the other results.
That tells Google something about that site, and it isn’t good.
They’ll factor that information into their results. They’ll see that users aren’t finding that first result helpful for this query. And they won’t hesitate to drop them.
That’s why click-through rates are becoming as important, if not more important, than rankings.
Remember the times before young entrepreneurs like me were all the hype? Who were the most respected businessmen around?
It was the old guys. It was the Jack Welches and Warren Buffett’s of the world.
With domains on the Internet, it’s similar. Domain age matters even if they only matter a little.
If you haven’t gotten your site up and running yet, consider finding an affordable, expired domain and using it.
Importance of backlinks
Just by how far you’re into this search engine optimization guide already shows you that the common conception of “backlinks are everything” is just wrong.
They’re only a part of SEO just like all the other areas I covered already. There are plenty of ways to get backlinks.
But no matter what you do, don’t just wait for people to link to you. That’s a fool’s game. You’re going to have to take the initiative and ask for them.
Consider these three factors when trying to get backlinks:
Quality of links
While links are not everything, when looking at links, their quality is everything. The quality of your links matters much more than the number of links you have.
Building quality backlinks are all about reaching out to the right sources and offering value in exchange for a solid link. I show you tons of ways to do this in our advanced guide to link building.
Most people only look at the total number of links.
And that’s a huge mistake for a few reasons:
1. Search engines might ignore the vast majority of links if they’re low-quality or spammy
2. Links from brand new sites are worth more than repeat links from existing sites
3. Links from other websites are worth more than a bunch of inks from your own site (from one page to another).
With all that in mind, now take a look at my site’s link profile. Specifically, focus on the bottom half.
High-quality links matter more than low-quality ones.
“Total Linking Root Domains,” tells you the number of unique sites that link back to you.
Followed, equity-passing, external links pass the most ‘strength.’
Often, the ratio of those numbers compared to the total links is a much better indicator of success.
The anchor text is the text that other sites use when they link to you, and yes, it matters. Differentiating between the types of anchor texts is part of the nitty gritty, but a good rule of thumb is:
The more natural the link text sounds, the better.
Here’s an example: You could either link to a guide on anchor text best practices by linking the words “click here” or by naturally mentioning it in the flow of your writing (like I did in the first half of this sentence).
The second category is called contextual backlinks, and that’s the one you should strive for.
Number of links
Lastly, the number of total links you have mattered as well, and you need to build high-quality backlinks at scale over time.
We just touched on this.
It’s not just total links that you’re after.
However, at the end of the day, the site with the most high-quality links will usually have the better edge. And it also depends on the pages you’re getting links to.
Lastly, let’s take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways good results on social media will help you rank better.
Whether that’s directly through more links or indirectly through a PR boost, social matters.
I’ve done several case studies on Quick Sprout, proving that social media is well worth your time.
There are two main factors of influence.
Quality of shares
As with the quality of backlinks, who shares matters more than how often. Google recognizes influencers, and when they share your content, their share has more SEO juice than your neighbor’s.
A great way to get influencers to share your content is by giving them a heads-up before you even publish it. Or better still, include them by quoting or interviewing them.
Of course, you should also tell plenty of online celebrities who are already interested in your topic.
Conclusion – What is SEO?
I hope this guide helped you realize that search engine optimization isn’t optional anymore in 2018.
While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.
Don’t worry if you’ve already made some SEO decisions in the past that might not have been the perfect choices.
Just commit to getting started today.
Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions.
And who knows – maybe the next time you press publish, you’ll stand out.
After reading this guide, how will you change your attitude toward SEO?