I am dealing with keyword stuffing in this article. Keywords add value to written content and make it easy for users to visit your website. Have you ever thought about how does this mechanism work? Consider that you need your website to be listed against the keyword “Free Blogging Course Online”.
This means that when users type this phrase in the Google search box, your website should be displayed on the screen. If you have not included this phrase in the content, your website would not appear among the list of results and people would not be able to visit it.
Now, here you need to understand that keyword stuffing is not the same as inserting keywords properly. It’s always valuable for you to check keyword density every time you post content on your site. It is an important part of SEO. Your keyword density should always be in between 1 to 3 percent for better SEO. You can get help from Prepostseo to effectively evaluate your keyword density of the content.
Gauging the difference between keyword stuffing and
As it is mentioned above, there is a lot of difference between keyword stuffing and insertion. Keyword stuffing was taken as a positive aspect in the early SEO days. At that time, websites attained traffic on the basis of the keywords they had. Websites that had a greater count of keywords attained better SEO ranks.
However, this is not the case at the moment. Today, quality content is necessary for a website to capture high ranks. Keywords have to be used but only when the need is there. Today, keyword stuffing is taken as a negative act and reputed websites avoid it. It’s a part of blackhat SEO now.
Here are some main reasons why keyword stuffing is a big NO.
The web content loses readability
How do people decide whether a website is preferable for them or not? To start with, they check the reputation of the website. A simple fact is that websites need to publish quality readable content to be ranked highly.
You can only come up with quality content if the correct keywords have been used with the right density. The keyword density depends on the word count written. For instance, the keyword density of a 500-word blog would not be the same as the one which has a content length of 1000 words. You can use the Yoast SEO plugin to analyze the density of your Blog keywords.
When you are inserting keywords in a legitimate manner, the flow of written content does not get spoilt. In other words, readers are attracted towards the content as it generates a positive image. This does not happen if keywords have been stuffed and used even when the need is not there.
For example, consider the text segment below.
“The best red pillows can be brought from the Ken Store which sells red pillows at economical rates. You cannot find such quality red pillows and no other brand sells red pillows at such economical prices.”
If you have a close watch at the text segment written above, it is quite obvious that the keyword “red pillows” has been used too much. This is spoiling the overall impression of the written content. This is exactly what keyword stuffing does. It results in the reader losing interest on an immediate scale.
Keyword stuffing reduces SEO position
It is a known fact that websites which are ranked on the first page of Google results get more traffic and conversions than the ones which have lower ranks.
Do you know why some websites are able to get better ranks than the others? There are various factors which come into play. First of all, the quality of written content is a decisive parameter.
The provision of quality content is an integral step for generating healthy conversion rates. Let us go through a proper example to grab more understanding. All of us buy things online and we visit several websites for this purpose.
We select a website which impresses us most in terms of content. It is obvious that we would like to gather as much information about a product as possible before we take the decision of buying it. At times, companies lose sales even if they have the best products because the content is not appealing enough. Thus, paying attention to content is important.
Keyword stuffing is a clear sign that the brand has not executed a proper keyword planning process. Brands that execute a keyword planning procedure do stuff keywords. Reputed brands do use keywords with the correct density so that these targeted phrases gel with the remaining part of the content. Brand owners have to be sure that they have extracted the correct keywords and they have been used with the correct ratio.
Be ready for Google penalties
The eventual goal of every website is to score a high rank according to Google standards. It is obvious that this is not possible if you are violating any of the conditions. Google gives immense importance to content quality. Websites which present low standard content are heavily penalized. In addition to that, they are unable to book a top SEO slot.
In accordance with the policies of Google, keyword stuffing is a negative act and websites which use it fail to make it to the first page. You need to be sure that the written content has to be natural and readers should be convinced about reading each line.
If keywords have been used in an unnatural manner, it would be hard for users to retain interest and go through each line with concentration. Lastly, keyword stuffing is a clear violation of Google standards so it should be avoided.
Summing It Up
If you are a website owner, you should have a clear awareness of keyword stuffing and how it can damage the reputation of your website. To start with, you should know about the keyword density that suits your content. This would depend on the length of written content.
Make the use of keywords natural and the users should not feel that they are being used without a proper requirement.
Keyword stuffing is not counted as a positive SEO technique. Even if your website gets traffic due to keyword stuffing, serious buyers would not be convinced in any manner. This is because, in terms of content quality, the expectations of the users would not be met.
The natural use of correct keywords helps a website in getting a high rank. For this purpose, it is always recommended to use a proper keyword planning tool like Google Keyword Planner.
If you have any query or suggestion feel free to comment down. I would love to answer them.
Do you want to rank a keyword and Don’t know how to rank a keyword in Serch Engines Like Google, Bing, Yahoo? Well, Keyword ranking is not as tough as you think. Ranking a keyword requires a simple set of efforts which you need to perform.
In this article, I will tell You How to rank a keyword in 10 amazing Step? So, have a look an enjoy!!!
What do you need to have Before Ranking a Keyword?
Here, I am going little off topic but It is necessary. if you want to rank a keyword In Serp’s then You must have knowledge of these things-
5. Keyword searching and Planning, Competitors analysis are also an important part.
I will discuss some of them here, rest you can read on my Blog section.
How to Rank a keyword?
Here are the 10 steps which you need to follow to rank a Keyword in Serp’s. See, keyword ranking is a repetitive process. It is not like, Once you ranked you done. After Ranking you need to leave a thread there to see the ups and downs in your ranking.
And According to the measures you need to take an action to maintain your ranking drop.
If You are a new Blogger then it might take some time to rank, but if you take content marketing and SEO seriously, then you can make these things happen for sure.
Step 1: Lay the Groundwork
Well, this is a pre-step and you might have hard “Make You Foundation better if You want to Go Long”.
So, You must have a good website. it all about the age of website, Domain Authority, Page Authority, URL rating and Domain rating and stuffs like this.
If You work on these all things your website will grow very soon. But, It’s all time taking and need a lot of efforts. It’s also key that your entire site follows SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
A pre-Build Network – If You are in Blogging Profession You always need to focus on building your own network.
It might be a YouTube Channel.
It may be a Facebook group or Page or It may be followers on Instagram.
All You need to do is get an audience for yourself, who loves you, who loves your content or who loves your blog post.
Now you need to think link Building as a relationship Building.
Get into all networks. Leave your footprint on the internet by answering on Quora and on Forums, by commenting on Blogs Forums or on Youtube Channel.
Because Each and every activity will affect your Blog Post.
Ranking will be easier If you have a pre-built network. if don’t start building today.
Step 2: Do Your Initial Keyword Research
The First Import Step to rank a keyword is to find proper Focus keyword, which you want to rank. You can free tool Like Google Keywords Planner (Under Google Adwords) to Find out relevant keyword and to see keyword volume during a period or for the entire period in any country.
Here are the things which you can do-
1. Choosing a keyword with good volume, but not too much volume – In general, you don’t want to target a keyword that has low relative search volume, if there’s an equivalent term that is much more popular.
For example, There are comparatively twice searches for “government Jobs” rather than “Sarkari jobs”.
However, don’t always automatically go for the keyword with the highest volume; some keywords are simply too competitive and not worth your time.
2. Choosing a keyword that’s relevant to your business model – You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business.
You’re also more likely to get some real return on your ranking – remember that rankings in and of themselves aren’t particularly valuable unless they’re driving worthwhile traffic and leads.
For example, a Wedding planning business might target “Wedding Planner” – but “How to plan a Wedding?” isn’t really going to be relevant to them or their target audience.
3. At this stage of the process, you should also make a list of close variations on your primary keyword. These will be helpful in writing and optimizing your content later on.
Step 3: Check Out the Competition
Once you’ve settled on a keyword, then do a little search on Search Engines like Google, Bing, and Yahoo and See what your Competitors are doing. You need to See these all relevant stuff –
The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
The titles – How your competitors have incorporated keyword and tags in the title.
The type of content that’s ranking – Product pages? Blog posts? Videos? Website
Meta description Analysis– You also need to focus on how they have written their meta description.
The types of businesses that are ranking – Are they huge brands? Small businesses? News sites? New Bloggers
How authoritative those sites are – You can check DA/PA, UR/Dr, and Backlinks of those sites.
You’re looking for ways that you can differentiate yourself. Now you have to do more than your competitors are doing. Like – Write amazing pieces of stuff than your competitor, build more links than them, Work On increasing your DA/PA.
Step 4: Consider Intent
You should be specific toward your keyword. Try and Focus On long-tail keywords because easier it is easier to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for.
In search marketing, “intent” is our best guess at what the person using the search query really wants.
Consider the following keywords and notice how much easier it is to guess the intent from the words alone as you go down the list:
discount on eyeglasses
discount on eyeglasses frames
Or discount on eyeglasses frames for kids
Ask yourself, what kind of content best serves the keyword?
In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can’t even tell if the person is looking for eyeglasses or drinking glasses.
And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords.
Google’s founders have said that the perfect search engine would serve only one result. You want to be that one result that satisfies the searcher’s need so they don’t bounce back to the search results, looking for a better answer.
Step 5: Conceptualize the Content
To rank a keyword there is a lot of ways available like –
A blog post (Best Way)
A product page
An index or directory of links (to other pages on your site or around the web)
An authoritative guide
A video (Youtube, Vimeo, Dailymotion)
So, Now it’s up to you which method suits your need and by using that you can rank your keyword.
How long will it take to create the content?
Who should create it?
Will you be doing everything in-house or outsourcing?
Do you have all the resources and budget you need?
Sometimes, the best way to answer a search query is with some sort of tool, like a mortgage calculator. If this is the case, you’ll need engineering resources.
Step 6: Execute
More and more, search engines are looking for high-quality content that benefits the searcher, not keyword-stuffed spam or pages full of ads that only benefit you.
If you’d rather buy traffic than put in the effort it requires to earn “free” organic search traffic, investigate PPC. “SEO isn’t easy” should be your mantra.
Follow every step properly and then execute your plan. Don’t make a rush on the Internet. Be a little slow, but produce the valuable thing. It will help you in long run.
Step 7: Optimize for Your Keyword
Keyword Optimization is very important, It comes while you are writing a content. Keep all of the On-Page SEO Checklist in mind.
This is where the list of keywords you formulated in step 2 comes in. Leverage those keywords where you can in your content, but not to the point of sounding like a crazy robot.
Remember that there are a lot of “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines.
I mean stuff like image file names, Image alternate text, text on the image, video file name, Use Keywords In Comments and more – users won’t see these if they’re not looking for them, but they can increase your keyword rankings.
It will also increase your keyword density.
Before hitting Publish button, Most check You have used the keywords (optimized keywords) in the below give amazing places.
Alt text of Image
Text on the image
In the URL
Include in title
In Meta Description
In the first paragraph of copy
Once in H1 and H2 tag
Include In comments also
This will help you most in rank a keyword on Search Engines.
Step 8: Publish
Now it’s time to show your content to the world. Depending on the type of content it is, you may need to be careful about scheduling this step.
If You are promoting your content through YouTube channel then you should very specific towards your content and publish time. An Accurate Publish may lead you to the YouTube trending page.
This isn’t usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend.
Sometimes you may need to very specific with the time of publishing. It generally happens with news content (trending topics). Because you know news becomes old very Soon and people lose interests in that.
Step 9: Promote
This is an Important step which you need to follow immediately after pushing your content on the internet.
Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:
Here is something you can do:-
1. Share your content with your Network – You can share your content on Facebook, Twitter, Instagram, Linkedin. Google Plus For this, you can use your business as well as your personal accounts too.
This is why you should grow your audience or followers.
2. Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button.
3. Build links to your content – You don’t know What will happen to your content in future. yet, Link Building is an amazing thing which you need to do. You can get and generate backlinks in many ways.