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Top 15 Google Ranking Factors for Websites in 2019

Google Ranking factors in 2019 – Understanding about Google’s ranking factor decides how marketers are attempting to maintain the contest for long. Google assesses your daily search engine optimization work and strategies that you implement for fulfilling your enterprise requirement.

At Google’s ranking factors, you never know when dialogue comes using an individual’s comment asking you to reply immediately.

Let’s see what are the top 15 Google ranking factors of 2019.

Top 15 Google ranking factors in 2019

Page Speed of your Website

Using a mobile-first indexing strategy in Google, page rate has become more critical than ever before. Sites with slow page rate are going to have a more difficult time rank at excellent outcomes.

Google’s aim with these upgrades is to supply customers with search results including websites which give the best consumer experience.

So, always optimize your pages to attain a high page speed. The best way to do this is image optimization and Image SEO.

Quality of content you are producing

High-rank material refers to in-depth information which covers a wide range of its specific topic. Your content must offer real value to the consumer and should include engaging visual content to complement the content.

I have always urged people to include text, media, infographics, faqs and quotes in their content to make it meaningful and informative for the user.

Go for the rich content always.

Content length is the key in google ranking

There’s not a clear rule of thumb concerning the best word count to get a guide, as it changes per topic. But, we do note that comparatively more, more comprehensive content generally accomplishes higher positions.

But you should always strive for providing all information about a particular keyword on a single page itself. If you do so then content will be longer, meaningful and informative.

Optimize your content according to SEO

We have talked a lot about the content within this manual to Google SEO ranking elements. That is because it is among the essential search rank variables right up there with consumer expertise, hyperlinks, and Rank Brain, which we will get into in some time. Now let us dig and find out precisely what optimizing material for SEO means.

These are the phrases and words searchers use when they’re on the lookout for information. They are also the phrases and words which describe the subjects your website is all about. Ideally, those will fit up.

That is why it’s essential to utilize keywords in your articles. One drawback SEO ranking element to know about is duplicate content. For SEO, new and original content is always the best thing. And if you have content that is like, inform Google which you ought to be rated because most authoritative by using canonical URLs.

Read Also – 10 advance ways to optimize your website with SEO

Domain name selection

In earlier times exact-match domain names were a surefire method to raise organic search visibility. While not as foolproof as previously, domain names still have sway. With Google’s more intelligent algorithm, we can even see two big verticals of domain power.

So, when you are buying a domain then choose it wisely. We have discussed how to select a perfect domain name here.

User experience also matters a lot

UX is also on our list. However, it doesn’t mean it is redundant by anyway. Since the Google algorithm has more progress, you need to place more attention on providing excellent user experience. It is difficult to state precisely how to assess the impact of UX since it changes per demographic and industry.

We do see a strong correlation between an exact UI/UX and superior placements around the SERP. Remember your website needs to be operational.

A Secure and Accessible Website

Unsurprisingly, the very first of our SEO rank variables need to do with using the ideal sort of URL. Mainly, that is a URL which Google’s bots can quickly reach and creep. Always use an SSL Certificate on your website and go for the short and crisp SLUG.

Mobile Friendliness

While we are on the topic of mobile, mobile-friendliness is just another critical SEO ranking element. Some people use mobile devices compared to computers to get into the net, and that is one reason there have been changes in how Google ranks search results.

Google’s mobile-first indexing is now a fact. So, it is drawing its effects from mobile-optimised sites initially, rather than websites aimed at desktop computers.

A lot of the SEO rank factors we will consider in this guide can allow you to lay the foundation to get a fantastic search engine rank, but you also need to care for user experience if people land on your website.

Technical SEO matters a lot

We stated before that getting the code is 1 factor of optimizing content for better search engine positions. Here are a Few of the aspects you want to Check-in –

Use keyword phrases in page names, which is really where Google first seems to ascertain which content is related to that lookup. You will see the page name as the very first point of a search result entry.

Create a Meta description which entices readers and contains your keyword term. Keep meta descriptions brief and grabby you’ve right about 190aracters to convince individuals this is the article they need.

Use keyword phrases in image alt tags to demonstrate the way the pictures are related to the primary content. Google also has an image search, which can be just another way for folks to discover your content.

Where it is appropriate, utilize schema markup to inform Google what sort of content you are producing. This may also assist your content look in wealthy card entrances aside from answer boxes.

LSI Keywords in Title and Description Tags

Like page content, LSI critical words in page Meta tags likely helps Google differentiate between phrases with multiple possible meanings. It may also work as a relevancy signal.

Use of AMP

While perhaps not an immediate Google ranking variable, AMP might be a necessity to the position in the mobile version of this Google News Carousel. Amp provides flexibility to load a page faster but it could also reduce your website ranking as well.

Now the amp plugins are getting it’s height. They are providing various designs and ads insertion options also. So, give it a try and access the result after some time.

Image Optimization

Graphics send search engines significant correlation signals through their record title, alt text, name, description and caption. We have discussed Image optimization in our Image SEO video embedded above.

Just watch that youtube tutorial and enjoy the benefits of Image SEO.

Outbound link anchors

Google can use the material of those webpages that you link for a result signal. By way of instance, in case you’ve got a page about automobiles that hyperlinks to movie-related pages, then this can tell Google that your page is all about the film Automobiles, not the car.

We already have discussed earlier about anchor tags. So always link your content with right anchor tags.

Duplicate content on your website

Related content on the same site even slightly altered can negatively affect a website’s search engine visibility. So, avoid adding duplicate content on your website. For better SEO, you have to avoid adding the same type of SLUG on your website also.

Content hidden behind tabs

Will users need to click a tab to show some of their content on your webpage? If that’s the case, Google has stated this content “might not be indexed”.

Conclusion – Google ranking factors 2019

In this era of competency, everyone has to get Google Rank 1. So, google ranking factors play an important role in this. Do whatever I have told in this post and in my SEO videos on my Youtube Channel to get high ranking on Google easily.

If you have any query or concerns then feel free to comment below.

Thanks for reading.

Have a good day!

Advanced SEO Tutorial – Google Ranking Guaranteed with these SEO tips

We have started the Advanced SEO Tutorial Youtube Video series because SEO is an important factor for ranking on Google. You also have to know the minute details of SEO if you want to give your business a boost. Let’s see what we have discussed in the Advanced SEO Tutorial.

In the last video, I have talked about SEO title length where I have said that the SEO title length should be in between 15 to 65 characters. I have also talked about heading and content structure where I have said that the number of H1 tag inside a post or a web page should be one.

Other than that we have also talked about words under one title and subtitle. where I have sent that in a title or in a subtitle you don’t have to use more than 300 words. Length of a paragraph is also mattered when you write a post. So, always consider 150 words as a maximum when you write a paragraph.

I have said that if you write short paragraph then Google will take these things in their account and this will also improve website readability and Google ranking.

We have also focused on primary keyword usage in the permalink. So, always try to keep your permalinks short and include your main keyword in the URL. This will help you to rank better on search engines like Google and Bing.

You should not forget that you have to use the primary keyword in the meta description. You don’t have to use the primary keyword in the meta description. But, you also have to use that in the first part or I can say in the first line.

So, these all things we have covered in the advanced SEO tutorial part 1. if you don’t want to read the article you can go with the video flow as well. We have created an advanced SEO tutorial YouTube video as well which will help you to grow faster with SEO.

Watch advanced SEO tutorial on YouTube –

Let’s talk about what we have next in the category of Advanced SEO tutorial. Today, we will focus on more SEO tips and tricks that will help you to strategize your website SEO.

I have also created a YouTube video tutorial for this advanced SEO techniques. So, rather than watching this video, you can just watch that video and can understand all these things in detail without missing a single piece of information.

Watch advanced SEO tutorial video part 2 on YouTube –

Let’s see what we have discussed in this video tutorial of Advanced SEO.

Meta Description Length of a post-

We already have discussed that meta description is an important part when you do SEO for your website or your blog. Now you can think about what should be the length of a meta description with respect to proper SEO techniques.

If you are using Yoast SEO plugin for SEO purpose of a website, you might have seen that Yoast says, the meta description length should be 156 characters long. if you ask me the reasons for this the reason is obvious. You can try searching a keyword on Google and check out all the results.

Google displays 156 characters in the search result
Google displays 156 characters in the search result

You can clearly see that Google displays starting 156 characters of meta description part in search results. But this is not true always if you go in depth of search result you can see that sometimes Google will show you more than 156 characters and that can be up to 320 characters.

sometimes Google displays more than 156 character in search result
Sometimes Google displays more than 156 character in search result

This leads to the conclusion that you have to use at least 156 characters in your meta description and it can range up to 320 characters. So, Just to avoid any confusion you have to use more than 200 characters and somehow in between 250 to 260 characters inside your meta description that will be better for your website SEO.

The primary key phrase in the title and subtitle

You have to use your primary keyword in at least one title and one subtitle. Make sure that you are using your primary keyword in either H1 and H2 tag as a title part and inside H3, H4 and H5 as a subtitle part.

Other than that you can use your keyword synonyms in the title and as well as in the meta description. if you are a novice blogger then you should focus on the ranking of long tail keywords. long tail keywords are easy to rank like rather than ranking for B2B companies, B2B lead generation, lead generation. You should try to focus on the ranking of B2B lead generation companies as a whole keyword.

If you do this then ranking will be easy for you and this will also help you to increase the website domain authority and as well as page authority. Importance of domain authority and page authority is known to you. You also know the importance of getting backlinks. So, whenever your post will rank for some keywords you will automatically get backlinks for that.

We will talk about more on backlinks generation in upcoming videos and articles.

Primary key phrase in the first paragraph

This is really very important to use the primary key phrase in the first paragraph of your blog. Have you ever thought about what will happen if you do not use the Yoast SEO plugin? like you will not get options to add SEO title, to add meta description, to add synonyms of focus keywords, to change the permalink structure.

But, if you are a good an SEO manager then would probably know Yoast SEO is just a tool which analyses your contents. If you are a good SEO expert then this analyzation can be done on your own.

Do you know why I am telling you this ? Because, Google keeps first paragraph as a meta description if you have not added meta description in your content. You always have to write your first paragraph like a short summary of your content or like a meta description of your content. You should always include two primary keywords inside the first two lines of your first paragraph.

As, you have seen in the blogging platforms Blogspot, tumbler, WordPress.com, Here we don’t have options to add a meta description. In that case, Google keeps the first paragraph as a meta description in their search result.

Usage of image inside a post –

Please keep in mind that you have to add at least one image in your content. Image is an important part of a content which provides content and important value. So, adding an image ads value to your content.

I have written a separate post on image SEO techniques, you can read that post to know more about image SEO in detail.

One thing that you have to keep and while adding an image and that is you have to keep your image just below are above the paragraph which is relevant to that particular image.

Alternate text of an image is mandatory

Alternate text of an image specifies a search engine about the relevancy of that image. It tells the search engines that what is this image all about? You know that image ranking an important part of Google ranking today. So, whenever you are writing a blog post or you are structuring a content then you always have to add at least one image and you have to focus on giving the alternate text of that image in a relevant way.

Many of us have a myth that in all the images of your content you have to add your primary keyword. This is not correct. Google has already specified that this would not help you in better ranking. So, always starve for adding a relevant and suitable alternate text of an image which you are adding inside your content.

I hope that you got the point.

There are no much things to cover on this topic today. We will cover other things in the upcoming videos and in the upcoming articles.

Don’t forget to watch the advanced SEO tutorial videos on YouTube. if you have any questions or queries or any concerns then just comment about that in the comment section.

Thanks for reading this article.

Have a good day 🙂

Read Next –

How to Resolve Valuable Inventory Not Enough Content AdSense Violation

Valuable inventory not enough content, valuable inventory: no content, valuable inventory: scraped content and valuable inventory: under construction are some popular Adsense privacy violation which people are getting these days. in this article, we will see how can we fix the valuable inventory: not enough content error.

A day back, I have applied for Adsense on one of my client website. After this Google has sent this message to me.

What does Google say about Valuable Inventory not enough content?

Google says we’ve found policy violations on https://www.legalhelpclub.com that are preventing your site from being approved:

Valuable Inventory: Not enough content – It’s important for a site displaying AdSense to offer significant value to the user by providing unique and relevant content, and not to place ads on auto-generated pages or pages with little to no original content. This may include, but is not limited to:

  1. Paragraph copied from other sources
  2. websites dedicated to embedded videos from other hosts like Youtube, Vimeo or Dailymotion.
  3. Websites with gibberish content that makes no sense or seems auto-generated

templated or pre-generated websites that provide duplicate content to users. For more information, please review the AdSense programme policies, this help article about scraped content and Google’s Webmaster Quality Guidelines.

Valuable Inventory not enough content adsense policy violation

Now let’s see the current scenario of the website

I have talked a lot about Adsense before which you can find below –

So, after getting Valuable Inventory not enough content violation, I was thinking about what I have missed this time. before mentioning what have I missed. I would like to tell you what is required to get fast Adsense Approval.

Things to follow for fast AdSense Approval

1.You should have at least 20 posts on your blog. Make sure your blogs have more than 500 words. Self created featured image and the html structure should be maintained.

2. All the post should be written by yourself or by a content writer. Originality and uniqueness of a blog post matters for Adsense Approval.

3. There should not be any copyrighted material on your website

4. Avoid using the stock images before getting Adsense. Once you get the approval then you can use stock or free images. You might contradict with me here. Many of you have told me that you have properly given the Image credit and the image you have used is free to use. They are not copyrighted. You are right.

But, I would like to tell you when your application reaches to Google Adsense checkers then they will have enough information about your content. They will analyze everything including images, embedded videos, text, your website navigation, pre-used ads, and much more stuff.

In this process, they will find that the images used are duplicate images. You know it’s free, I know it’s free but who will tell the AdSense analyzers.

I hope you might got the point.

5. Make sure you have proper navigation on your site. Navigation means enabling breadcrumbs and maintaining a good menu structure.

6. Make sure you have Privacy Policy, About us, Contact us, Terms and Condition and Disclaimer pages properly designed with enough content. For example, your contact us page must contain the email, phone, address, contact form and if possible then map also.

7. If possible use a good theme or premium WordPress theme.

8. Make sure to contain at least 3-4 posts in each category

Now let’s see the present scenario of my client site –

After analyzing I have found that there are few things which were missing on my client site. Although they have 18 posts, proper site navigation, original images created by Canva and all required pages.

What my client has missed?

The one thing that they have missed is originality of the content. Mostly the content published on their blog was legal and law forms and you know forms are reusable. So, basically, I have to remove them and have to focus on the uniqueness of the content.

Once the Adsense is approved then they can continue with their own content. One more thing I found missing was the content in the about us page. They have written a very short paragraph in there about us page, which also needs to be fixed.

So, now the question comes what you need to do if you get the Valuable Inventory: Not enough content Adsense violation.

How to fix Valuable Valuable not enough content violation?

There is a slight difference between Valuable Inventory: No content and Valuable Inventory: Not enough content. I think the word is enough to describe. No content means there is a lot of things missing which I have described above .

Not enough content means things are in your control but needs a polish. So, i am describing here what you need to polish?

If you have got the valuable inventory not enough content violation then make sure to go through this checklist. Once all marked fixed then apply again for Adsense. You will get approval in on go.

  1. Add some more fresh articles on your site. Try to write long and detailed articles.
  2. Check your navigation and verify the content structure and length of older posts.
  3. Keep your sidebar and footer engaged with good things like recent posts, subscription form, recent comments or some other valuable information.
  4. Try to use at least one relevant images in your post.
  5. There should not be any category in which there is no post.

If you follow all the above-said strategies then you will be able to resolve valuable Inventory: Not enough content error.

Conclusion:

Adsense policies are getting tighter day by day. If you want to generate good income through Adsense then you should focus on creating good content. As content is the king and it will be forever. Only the way of the presentation will change in the future.

Try to build your social image and solve people problems through your blog. rest things will come all together.

I hope this post has helped you to know the fixation of valuable Inventory not enough content properly.

If you found it helpful, feel free to share. If you still have questions in your mind leave them below. I would love to answer.

Thanks for reading.

Have a good day!

Read next – How to perform Image SEO?

How to Add a Custom 404 Error Page on Your Website?

Howdy readers, Have you added a custom 404 page on your website? I know your answer will be ‘no’. No need to worry at all. Today in this article I will tell you how can you set up a custom 404 error page for your website. The process looks tough to set up but it is not the case as you think. This is just a 4 step process.

We will see it how this can be done easily using .htaccess file. You might know there is .htaccess file in your website root folder. We will just edit them to fulfil our purpose.

Some of you might hesitate to look into your .htaccess, In that case, you can contact your hosting provider or you can just drop me a mail at admin@okeyravi.com. I will do the set up for you.

Here is the list of hosting providers which I recommend to my blog readers, clients and YouTube Subscribers.

Sr No.Hosting ProviderDirect Link
1Interserver (Everything Unlimited)Check Offers
2BlueHost Check Offers
3Hostgator Check Offers
4iPage Check Offers
5GoDaddy Check Offers
6NameCheap Check Offers
7Digital Ocean Check Offers
8a2 Hosting Check Offers
9BigRock Check Offers

Why a 404 page not found error occurs on a Website?

Have you ever thought what will happen when you share your blog link to somebody with a spelling mistake? Which page will open when they open the shared link.? What if you visitor search something on your site which is not there? What pages will you show them at the moment?

So, we can take this in a scenario

Scenario 1 – Visitor looks for page on your website which is not there

They will get 404 Page Not found Error Page

Scenario 2 – When a user tries to open a broken link of yours

The user will get 404 Page Not found Error Page

Scenario 3 – When somebody tries to open a incorrect URL

They will get 404 Page Not found Error Page

Scenario 4 – When somebody search a wrong product on your website

Sorry, but nothing matched your search terms. Please try again with some different keywords.

Looking at the above scenario you can imagine how cringeworthy it would feel when they found an empty page with ‘404 page not found’ tag. This doesn’t left a good impression of yours.

This is the prime reason for writing this post. I hate “the page you are looking is not existed” like errors. This will help you to create and set up a custom 404 Error page for your website.

How to create a Custom 404 Error Page on your website?

There are some simple steps which you need to follow to set up a custom 404 error page. Let’s have a look at that.

1. Create a custom 404 page

This is the first thing you need to do if you want to set up a custom 404 page for your website or blog. You have a create a page which you want to use for 404 error page. For this, you can use page builders like beaver builder or Elementor.

If you know Html, CSS or PHP very well then you can develop a custom 404 error page by itself.

If you are looking for somebody to develop a custom 404 page for yourself then you can contact me at admin@okeyravi.com

Let’s suppose you have created a custom error page named page-not-found.html. I will use this page later in this article.

2. Look for .htaccess file in your root directory

You can easily find a .htaccess file in your root directory. A root directory is normally a public.html folder inside File Manage in cPanel.

So, to access your root directory. Follow these simple steps –

  1. Open cPanel (https:domainname.com/cpanel)
  2. Login to Cpanel
  3. Navigate to File Manager
  4. Open the public.html folder in case of single website hosting or open the relevant folder in case of multi-site hosting.
  5. Look for the .htaccess file
  6. If you can’t find the .htaccess file. You need to turn on the hidden files option. To enable it, follow the steps given below.
  8. If there are no .htaccesss then create a file in the root directory and name it as .htaccess.
.htaccess file inside File manager in cpanel
.htaccess file inside File manager in cPanel

Turning on hidden files settings in cPanel

Sometimes it will happen that the .htaccess files will not appear in your root directory. In this case you need to turn on hidden files settings in cPanel. To turn it on follow the steps provided below.

  1. Login to your website cPanel
  2. Navigate to File Manager
  3. You can easily find a settings icon on the top right corner. Click on that
  4. Now find the Show Hidden Files (dotfiles) option and check it
  5. Click on Save button
  6. Now you can easily find the .htaccess file inside your root directory
Enable hidden files option in Cpanel
Enable hidden files option in cPanel

3. Finally Editing the .htaccess file to setup the custom 404 page

This is the final step. After performing this you can take a power nap. As you would have performed an important task which is beneficial for your website in many aspects. I will try to describe it later.

So, now to finish the custom 404 error page set up, edit your website .htaccess file and write the codes given below at the last.

ErrorDocument 404 /page-not-found.html

Here /page-not-found.html is the full path to the new custom 404 page that you’ve created in step 1.

With this line, we’re sending guidelines to the server that in case of 404 error scenario, return this file to the browser.

You are done with the settings here.

4. Test your custom 404 page set up

To test it try to look for a page that does not exist on your website. You should get your custom 404 page that you denoted in the .htaccess file.

Or, simply search for an incorrect URL of your website. This should return the custom 404 page created by you. If it doesn’t then double check the path at .htaccess file.

Benefits of creating a custom 404 page

benefits of a custom 404 page depends on person to person. yet, i am defining some of them to open your mind about this.

  1. You can increase your pageviews just by adding some good post links on custom 404 error page
  2. You can increase the number of sales by adding some product on your newly created custom 404 page
  3. Even you can use custom 404 pages as a lead generation page
  4. You can use this page a vote page to know more about your visitor’s interest
  5. Promote your videos and products through this page
  6. A custom 404 error page will help you to reduce bounce rate and increase website engagements which is beneficial for website SEO and SERPs ranking.

What you shouldn’t do with 404 pages?

  • Never redirect 404 errors to your home page. That’s confusing to your visitors. They have clicked a link thinking they’d get to their relevant content and you are sending them to irrelevant content with no explanation.
  • Redirect 404 errors to another web site. Augh! Why do people even think? Is that’s OK?!
  • Never send 404 errors to a Flash page.
  • Send 404 errors to a page with a registration form that has 25 fields. I’m not making this up…Lol, What do you think people are a fool out there?

Conclusion

The story and the flow of your website will not be completed if you lead your website visitor to a dead end like 404. There are so many creative examples for you to get inspired from.

So, create a simple and interesting custom 404 page for your website and enjoy it s benefits. as, having a great custom 404 error page means keeping more visitors on your site, and selling more stuff, getting more leads, etc..

If you have any query or suggestions feel free to comment below.

Thanks for reading.

Have a good day!

Read Next – How to add a custom featured Image in Blogger?