Top 7 secrets of super-successful video marketing

Video marketing is one of the most cost-effective ways to market your business. It also delivers a high return on investment and can result in more leads, customers, and revenue. But, since it’s such an effective mode of marketing, it’s easy to be swamped by all the information out there. It’s not just one strategy that gets the job done – you have to mix a whole bag of tricks to create an effective video marketing campaign. Also, did you know there’s a bit more to it than just uploading videos? Here are 7 secrets to super-successful video marketing -read on!

Video marketing is a must for any business. With video, you can engage with your customers and prospects in a new and exciting way, and it’s easy to measure the success of video marketing efforts. Not all videos are created equal. For your video marketing to be effective, you need to be sure you’re producing quality content that delivers on its promise. Here are 7 tips to help ensure your video marketing campaign is successful:

1. Start with a strong script and create a storyboard

Start with a strong script. A good script is key in creating a successful video marketing campaign. Your script should have a clear message, engaging content, and compelling visuals. Next, create a storyboard for your video. A storyboard is a visual representation of your script that breaks down each scene into frames depicting what will happen on screen as the story progresses from start to finish. It helps determine what type of video you need (animation versus live-action) and how much time and effort will be needed for production and post-production work.

2. Do not forget to add a call to action in the video

While a video is a great tool to deliver your message, it is always advisable to add a call to action in the video. A CTA tells your audience what you want them to do next. This gives them a sense of direction and builds engagement. You can use buttons, texts, or even links as CTAs. You can add CTAs like “subscribe”, “book now”, “get started”, etc. However, make sure that the CTA matches the video content. Adding an irrelevant CTA can create confusion and turn off your customers.

3. Use the right video maker to create quality content

With the technology that is available today, and the variety of video marketing tools you can find online, making a professional and compelling video is easier than ever. Hence, a video maker helps you to create more compelling content and convert viewers into customers. However, you don’t necessarily need to be a video creator to get started with video marketing. It’s often beneficial to work with a professional videographer to produce high-quality videos that you can share with your customers and prospects.

That said, there are several free video makers if you’re interested in learning how to make and edit your videos. These are usually best for short videos, such as social media teaser clips or product explainer videos.

4. Create a series of videos to keep users coming back for more

Your video marketing campaign will likely consist of many different types of videos to meet different goals throughout the sales funnel – from building brand awareness to increasing conversion rate. Create a content calendar that outlines the video topics, formats, and timing so that you can plan, be consistent, and optimise your results over time. Know why viewers will watch the videos in your video marketing campaign. The best way to keep people watching is to deliver value to them by educating them or entertaining them with interesting content – not just talking up your product!

5. Avoid using marketing cliches and jargon in videos

The top video marketing campaigns create a genuine connection with their intended audience. It’s no secret that video is one of the most powerful marketing tools available to businesses today. But many marketers struggle to get the results they want from it. One of the biggest reasons for this is that too many companies rely on marketing speak, cliches, and jargon when creating videos and campaigns. Phrases like “cutting edge” or “world-class” have become so overused, they now mean nothing at all. Hence avoid using them blindly in your videos.

6. Make the first 10 seconds of your video the most gripping 

Make the first 10 seconds of your video the most gripping part, so people keep watching after that initial boost. This is pretty obvious, but it’s worth stating. You want to make sure that when people watch your video, they are instantly engaged. If they aren’t (and you don’t have a large, built-in audience), they’re probably going to move on. There are many ways to accomplish this for example, by starting with an attention-grabbing statistic or by compellingly introducing a topic but it’s important to start strong.

7. Make sure your videos are optimised for mobile viewing

Video marketing is a must for all brands today. However, many brands are still struggling to get their videos right. To cut through the clutter and create quality content, you need to make sure your videos are optimised for mobile viewing. According to Cisco, mobile video traffic accounts for 72% of all consumer internet traffic. Given this statistic, it should come as no surprise that Facebook, Twitter, and YouTube are all prioritising mobile video in their algorithms. It’s therefore important that you optimise your videos for mobile if you want them to be seen and shared by your audience.

Wrapping up

It’s no secret that video is the most powerful medium for getting a message across, and with more than half of all mobile traffic being video, businesses need to be able to harness its power.

Video content can be a great way to advertise your brand, engage your audience and grow sales. Plus, thanks to social media, it’s never been easier to get your message out there. Video marketing is on the rise mainly because video marketers know that the format is more engaging to audiences than text or even images. They also know that video converts at a higher rate than other formats. To wrap up, any video marketing campaign can be very successful with the right approach. These 7 tips will surely help in starting your first video campaign and making it a success.